Guiding Question - How do you reinforce the hook?

After the recap has reminded the viewer what they’ve learned, it’s time to highlight why it mattered with a powerful takeaway.

The takeaway ties back to the hook introduced at the start of the video. By revisiting the WIIFM (What’s In It For Me) statement, we remind the viewer of the value and purpose of the entire experience. The best part? This can be done effectively in just one concise sentence.

This powerful final sentence ties the beginning and end of your video together seamlessly. Known as a benefit statement, it highlights a straightforward cause-and-effect relationship between an action and a positive outcome. It typically follows the structure: "By doing X (action), you will achieve Y (result)."

1. Action: The behavior or idea you are encouraging your viewers to adopt.
2. Result: The positive outcome or benefit they will gain by acting on your advice.

This approach is incredibly effective in motivating your audience by focusing on the tangible benefits they’ll receive when they follow your recommendations.

Reflection:

How do you remind your viewer of the value of this video? Try using the benefit statement to rephrase the WIIFM you established earlier. Does it still resonate with the message you’re delivering? If not, consider how you can better align the WIIFM with the benefit statement to ensure consistency and impact.

Go to next course: "Recap - Call to Action"