Dave Gerhardt's journey: From solo creator to CEO of a knowledge business

Turn “I make content” into “I run a business” in 2026.

Most knowledge-based creators are still operating like freelancers, even when they are running six or seven figure businesses. This webinar is a practical conversation about the mindset and systems shift from being a solo creator who makes learning content to being the CEO of a knowledge company. Dave Gerhardt (Founder @ ExitFive) and Holly Xiao (Head of Marketing @ HeyGen) will break down what changes when you stop thinking in posts and start thinking in products, teams, and systems. They will cover how to scale yourself as a team of one, when and who to hire, and how to use AI as your first “department” instead of over-hiring. In this webinar, you'll learn:

1. Why shifting from solo creator to company owner changes how you think about offers, revenue, and your time.
2. How to design and structure a knowledge business (not just a content schedule).
3. The biggest lessons Dave learned from going solo → team → scalable company (including what he’d do differently).
4. Why this shift matters even more in the age of AI, when content is everywhere and attention is scarce.
5. Practical ways to use AI as your “first department” for content, marketing, and operations instead of over-hiring.