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Creator showcase

We didn't just make a video. We launched a community.

Kelp Man started as a single avatar experiment — an AI ocean ambassador for the Kelp Society, a real Cape Town cold-water swimming community. Within 10 days, it became an entire educational ecosystem.

The process: we fed Video Agent real underwater B-roll footage (kelp forests, ocean swims, breathing exercises, even facials with Dead Man's Toes seaweed) and paired it with an avatar narrator built to sound like Steve Irwin crossed with a marine biology journal. Every iteration refined the balance between real human footage and AI-generated structure — the hybrid is what makes it land.

We used Brand Memories to lock Kelp Man's visual identity across every generation. We used Edit in AI Studio to polish the last 5-10% the agent couldn't nail. The avatar now lives as an interactive LiveAvatar on the Kelp Society website, answering real questions from community members 24/7.

The biggest unlock was realising Video Agent isn't a video tool — it's a content engine. One avatar, one knowledge base, and suddenly you can produce education across kelp science, breathwork, cold water adaptation, and ocean safety without starting from scratch each time. The AI handles structure. The human provides the footage, the judgment, and the soul. That's fusion, not replacement.

ENTRY 2: KELP MAN — Ocean Education Ad

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