A strong foundation is essential for building anything, and the same goes for creating impactful videos with SOAR. With three key elements—Audience, Outcome, and Format—you’ll establish a solid base to develop your content. Foundation is about understanding who your audience is, what message you want them to take away, and how you’ll deliver that message effectively.

By working through these three elements, you ensure your video resonates. First, identify your audience: Who is this video for? Next, clarify the outcome: What do you want them to do after watching? Finally, determine the best format for delivery. Establishing this foundation is critical, as it guides every decision you make throughout the SOAR process.

In this module, you’ll learn how to define each foundational element and set yourself up for success as you move forward with your video creation journey.

Go to next course: "Study - Audience"