SOAR in Action: Sustainability Goals

This video is a great example of Soar in action, skillfully combining Strengths, Organization, Attract, and Recap to deliver a meaningful conclusion.

Notice how the action, takeaway, and CTA are thoughtfully woven throughout the content to align with the viewer’s journey and drive the message home.

Did you notice?

Recap ties all the elements of SOAR together.

You use insights from Organization to understand your audience and define your video's purpose. The key points and structure you planned during Organize guide your recap, while the engaging tone and visuals developed in Attract ensure your message resonates. Finally, you bring everything together in Recap, leaving your audience with a clear and impactful takeaway or CTA.

Go to the quiz: "Recap - Knowledge Check"