Create and optimize your best performing ads in minutes
In this portion of the certification, imagine you are a performance marketer looking to quickly create and A/B test multiple versions of the same UGC ad for an upcoming campaign.
Instructions
Review best practices and guidance in the resource below
Select any product or service to advertise and create a 15-30 second UGC ad using any of HeyGen’s UGC avatars
Using the same UGC avatar and script, create as many additional versions of your ad as you like, experimenting with the following factors:
The hook: keep the main body of the script the same, but experiment with a different opening line or hook to test what best captures your audience’s attention
Voice/expression: create more expressive vocals by tweaking script speed, style exaggeration and other vocal expression settings of your choice
Assessment Criteria
Ability to fine-tune key components to effective ads across variations
