How Content Creators Are Scaling Their Social Media Channels with AI Video

# Community Spotlight

# Avatar

# Digital Twin

# Social Media

Meet three content creators taking their social channels to the next level with AI

Social creators are expected to show up daily, across TikTok, YouTube, Instagram, and more, without burning out. But what if you didn’t need to be on camera every day to grow your presence?

Here are three content creators who are doing just that. With HeyGen, they’re scaling their social channels using AI avatars and video automation, building meaningful communities while saving time, energy, and production cost.

1. @make_today_yours — Motivational TikTok without the burnout

Jacob Burke is no stranger to the camera, but even he admits that posting consistently while balancing life as a teacher and education leader wasn’t easy.

As the Community Education Manager for Des Moines Public Schools, Jacob first used HeyGen to create multilingual avatar videos that helped bridge communication gaps between schools and families. Inspired by that success, he brought the same workflow to his TikTok channel, @make_today_yours, where he shares motivational parables and daily affirmations.

Once he switched from filming himself to using AI avatars, everything changed. Jacob writes his scripts during morning treadmill sessions, refines them with ChatGPT, and produces each video using HeyGen. He selects a consistent avatar that reflects his on-screen persona and delivers each story with clarity and warmth.

The result? His following skyrocketed from just 60 followers to over 23k in under 30 days.

“When I used to film myself talking, I had 60 followers. Now with HeyGen, I have over 23,000 and growing. The reach and engagement are night and day.”

Jacob’s TikToks are simple, uplifting, and scalable. Even when viewers point out the use of AI, he embraces it: “Yep, it’s my avatar. I use HeyGen.” His transparency earns respect, and shows that authenticity isn’t about being on camera, it’s about the message you deliver.

Today, Jacob has built a growing community with 1M+ views across videos, fueled by daily positivity, powered by a workflow that lets him focus on what matters most: inspiring others.

2. @kimhanh_chualanh — Using AI to share Vietnamese music with the World

Based in rural Vietnam, TikTok creator Kim Hạnh has carved out a unique niche: producing AI-generated Vietnamese music videos that blend cultural heritage with innovative technology. Through her TikTok account @kimhanh_chualanh, she’s using HeyGen avatars to breathe new life into traditional sounds and original songs.

Hạnh’s creative journey began with a simple idea: use AI to help those with limited resources share their stories. Many aspiring creators in Vietnam’s rural areas lack access to professional video tools. “They have talent but don’t know how to express it or have access to the necessary technology to express themselves,” she shared in her recent spotlight.

Her work first gained attention when a video of an avatar chanting the Great Compassion Mantra went viral with over 700k views. It wasn’t just visually striking—it was a powerful example of how AI could serve as a tool for cultural expression. With HeyGen, Hạnh is able to sync realistic avatars to audio tracks she produces herself, creating hundreds of visually consistent, musically rich videos that resonate across generations.

Having generated over 1,000 trained avatars, 2,000 original songs, and 600 music videos, Hạnh has built a scalable creative workflow that allows her to publish regularly without needing to appear on camera. Her videos not only celebrate Vietnamese culture but also empower other rural creators to explore what’s possible with AI.

3. @RogueNewz — AI-Driven shorts that make science and tech fun

Greg DeBrosse is the creator behind RogueNewz, a fast-growing YouTube Shorts channel that blends science, technology, and "news of the weird"—all with an AI twist. As he puts it in his channel description: "We are AI driven news for real people. You won't find any crime. You won't find any politics. Just lots of facts and fun."

By day, Greg serves as the Director of Live Storytelling at The Weather Channel. But on the side, he’s developed RogueNewz as a personal creative project. While he originally experimented with longer-form videos, he discovered a stronger connection with viewers through Shorts—quirky, curiosity-driven stories that serve up science and tech with personality, surprise, and a touch of humor.

Leveraging HeyGen, Greg produces punchy, avatar-led videos that explore topics like whale behavior, ancient shipwrecks, AI breakthroughs, weird science facts, and environmental oddities. His content blends playful avatars, scroll-stopping headlines, and bold on-screen text, creating an eye-catching format that turns everyday facts into fun, shareable entertainment.

Instead of filming each update himself, Greg uses HeyGen to generate avatar hosts that deliver his scripts with consistency. This allows him to publish frequently while maintaining a creative, distinctive style that’s immediately recognizable to his viewers.

His commitment to a positive, curiosity-driven approach has resonated with viewers—his channel has racked up over 1,000 shorts, 600k views and continues to grow steadily. For creators looking to turn their passions for science and storytelling into scalable content, RogueNewz is a great example of what’s possible with AI-powered video workflows.

Final takeaway

These three creators are proving you don’t have to be on camera 24/7 to succeed on social media. With HeyGen, they’ve found a way to keep creating, stay consistent, and connect with their audiences—on their own terms.

Whether you’re a motivational speaker, mental health advocate, or cultural commentator, AI video gives you the power to scale your message without sacrificing your time or energy.

Ready to level up your content? Start creating with HeyGen today →

Explore their work:

Jacob Burke on TikTok: @make_today_yours

Kim Hạnh on TikTok: @kimhanh_chualanh

RogueNewz YouTube: RogueNewz

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