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Brand consistency builds trust and recognition by aligning messaging, visuals, and tone across all channels to strengthen your brand identity.

How to maintain visual brand consistency with Brand Kit

How to use Brand Glossary to maintain consistent pronunciation and translations

How to translate and localize your videos in HeyGen

How to use Proofread in HeyGen to ensure translation accuracy

How to use HeyGen for brand videos

From iconic product launches to emotional storytelling, the best brands know how to make you feel something. Now, with HeyGen, you can create brand videos that do exactly that—without cameras, crews, or complicated editing.

In just a few clicks, turn your message into a polished video that reflects your identity and connects with your audience.

🔹 Here’s What You’ll Learn:

📝 Step 1: Start with Your Brand Story
Got a script? Great—paste it in or upload your audio.
No script? Use our AI Script Generator to craft a compelling brand narrative in seconds.

🎭 Step 2: Choose Your Brand Ambassador
✔️ Pick from a wide range of professional avatars
✔️ Or create your own with:
 • A 2-minute video (Digital Twin Avatar)
 • Photos (Photo Avatar + voice customization)
 • Text prompt (Custom AI Avatar + voice)

🎨 Step 3: Build On-Brand Videos with Ease
✔️ Upload your logo, colors, and fonts with our Brand Kit
✔️ Add images, videos, animations, and on-brand captions
✔️ Control product names and taglines with Brand Voice—especially helpful when translating

🌍 Step 4: Reach Global Audiences
✔️ Translate your video into 170+ languages
✔️ Keep your brand consistent with multilingual accuracy

📤 Step 5: Share Anywhere
✔️ Download in various formats
✔️ Share via branded links with custom CTAs
✔️ Embed on your site or across social

📌 Timestamps:
0:00 Intro – Why Brand Videos Matter
0:22 Step 1 – Build Your Brand Story
0:39 Step 2 – Choose or Create Your Avatar
1:30 Step 3 – Customize with Brand Kit & Animations
1:59 Step 4 – Translate for Global Reach
3:30 Step 5 – Share with a Branded Experience

How to create stunning brand videos with HeyGen

Filming, editing, and screen recording can take hours—but with HeyGen, you can create professional how-to videos in minutes without the hassle. Whether you’re teaching new users, simplifying a complex process, or sharing expertise, HeyGen makes it fast, easy, and scalable.

🔹 Here’s How It Works:

💡 Step 1: Start with Your Script – Have one ready? Just paste it in. Need help? Our AI Script Generator can create a structured, engaging script in seconds.

🎭 Step 2: Choose Your Presenter – Select from Professional, Lifestyle, or UGC Avatars, or create your own:
✔️ Record a 2-minute video to generate a Video Avatar
✔️ Upload photos to create a Photo Avatar
✔️ Use text prompts to generate a custom AI presenter

🎙️ Step 3: Find the Perfect Voice – Choose from hundreds of AI voices, clone your own, or create a custom voice with a text description.

🎨 Step 4: Build & Customize Your How-To Video –
✔️ Use the HeyGen Screen Recorder to capture your screen for demos
✔️ Start with a template or build from scratch
✔️ Add text overlays, animations & background elements—animations sync automatically with your script!

🌎 Step 5: Share & Translate Instantly – Download with captions, share via a direct link, or translate into 170+ languages to reach a global audience.

📌 Timestamps:

0:00 Intro – Why Create How-To Videos with HeyGen?
0:20 Step 1 – AI Script Generator: Writing Your Tutorial
0:45 Step 2 – Choosing or Creating Your Presenter
1:20 Step 3 – Finding the Perfect Voice
1:40 Step 4 – Building & Customizing Your Video
2:45 Step 5 – Sharing & Translating for Global Reach


Create How-To Videos in Minutes with HeyGen!

How to write and use video scripts in HeyGen for engaging videos

Connect with the community, find inspiration, and learn how to make your best videos. 

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.css-eda1rt-StyledLink:hover *{color:var(--theme-color-primary, #7559FF);}How to maintain visual brand consistency with Brand Kit

How to maintain visual brand consistency with Brand Kit