Certification
February 1, 2024 · Last updated on April 23, 2025
HeyGen Academy Foundations - Attract: Make your message sing!
# Certification
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Let’s take a closer look at what we mean when we talk about crafting a video.
Creating a compelling video involves three key components:
- Thoughtful and engaging scriptwriting,
- Effective visual design,
- And blending the two with a rhythm that keeps the viewer engaged.
We approach this by breaking it down into these core elements:
Script, visuals, and pacing.
These aspects can often be the trickiest for new creators to grasp, and we totally understand—visual storytelling is a skill in itself. But don’t worry, with practice, you’ll find your flow by honing in on these fundamentals.
Each of these elements can be tackled by asking the right guiding questions.
In this module, we’ll dive into each of these concepts, so you can confidently shape the content for your video and focus on what truly matters.
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