In this portion of the certification you will be creating two high quality videos where we will evaluate your avatar creation and video creation skills to ensure they meet professional standards of client-ready work.

Guidelines

1. Create two videos, each for a different scenario from the list below
2. Include at least one custom avatar you’ve created
3. Your avatar must be created in HeyGen, but you may use any other tools and editing environments of your choice
4. These videos may be publicly shared by HeyGen to promote your agency on our website. We strongly prefer to show real client examples, so please ensure that you have secured permission.

Step 1: Select a scenario

Task: Select two different scenarios for each of your two videos and make note of key aspects to include in each.

Product explainer/walkthrough

Social media

Learning courses (lectures, tutorials, motivational videos)

Advertisements (display ads, social ads, UGC ads)

Personalized sales outreach (outbounding, follow-up videos for leads, pre-call video messages, post-meeting summaries)

Event marketing (event pre-promotion, invites, recaps, summaries)

Product announcements

On-demand webinars and podcasts

How-to videos (getting started guides, step-by-step instructions, tips and best practices)

Training (sales, marketing, IT, HR training , compliance and safety, diversity & inclusion)

Newsletters and community updates (company updates, content roundups, industry trend reports)

Sales presentations (pitches, demos)

Brand videos (sizzle videos, brand storytelling)

Step 2: Create a custom avatar and voice

Task: Create at least one realistic instant avatar to be featured in one of your videos, you can also use our stock avatars.

Instructions:

1. Review the below best practices resources to create a custom instant avatar and voice. You may create the avatar’s voice through a variety of means: from the training video (atomically), by uploading a high quality audio file directly to HeyGen or by integrating a third-party voice.
2. Ensure the avatar’s appearance matches the scenario chosen in step 1 and aligns with your client’s brand and industry

Assessment Criteria:

1. Realism and quality of the avatar (we recommend you film in 4k)
2. Alignment with brand persona

Resources

Custom avatars

Custom avatar and voice creation best practices

Third-party voices

API for voices

Step 3: Create a Client-Ready Videos

Task: Create two branded video for the scenario selected in step one using the custom avatar you created in step two.

Instructions:

1. Write a short and engaging script that aligns with the brand’s tone
2. Integrate branding elements (logos, colors, text overlays) for a polished, client-ready look. The brand tab might help with this.
3. Create an appropriate thumbnail for the video (16:9, 1280x720)
4. Share the final video with a downloadable link in the Knowledge Check form below

Assessment Criteria:

1. Clarity and engagement of messaging
2. Professional polish (smooth transitions, well-paced voiceover, on-brand visuals)
3. Overall production quality and client readiness
4. Would we be excited to share this with a client?

Knowledge Check

All done? Head to Part 6: Interactive Avatar to continue!