Interactive Avatars

April 16, 2025 · Last updated on May 12, 2025

How Interactive AI Avatars engage and drive sales conversion with getitAI

# Community Spotlight

# Interactive Avatar

Scaling personalization and reshaping online sales with Interactive Avatars

Michael Greenberg

In March 2025, HeyGen hosted our second ever Visionary Voices community event in Los Angeles centered around the future of Interactive Avatars: real-time, AI-powered avatars that can speak, respond and engage in two-way conversations with users visually and verbally. Built with HeyGen’s advanced avatar and conversational AI technology, these avatars can be fully customized to look and sound like a real person and are powered by LLMs and knowledge bases. Interactive Avatars' use cases vary significantly, including customer service agents, sales representatives, interactive educators or interviewers, or in this case, personalized shopping assistants!

From exciting product reveals to a live demo that redefined personalized shopping, this evening was full of insight, innovation, and inspiration. Watch the full recording below!

Opening Remarks from Wayne Liang

Wayne Liang, Co-Founder and Chief Innovation Officer at HeyGen, kicked off the night with a warm welcome and a clear message: the future of real-time interaction is here. After two years of development, HeyGen’s Interactive Avatar technology is empowering businesses around the world to connect more deeply with their customers. Fresh from a finalist showing at SXSW’s Innovation Awards, Wayne emphasized how Interactive Avatars are already being deployed in production and why they’re just getting started.

Product & Interactive Avatar Updates from Eddy Kim

Next up was Eddy Kim, Interactive Avatar Technical Lead, who shared major updates to the HeyGen platform. Highlights included:

Motion in Studio: Animate elements directly within the editor for faster previewing and more dynamic scenes. Learn more about adding motion to Photo Avatars here.

Voice Recommendations: Improved voice-matching for photo avatars, making voice selection more intuitive. Learn more about voices here.

PDF to Video: Upload a PDF and turn it into a video in minutes.

Interactive Avatar Architecture Revamp: Faster, more reliable performance with real-time APIs that allow developers to bring their own ASR and LLMs.

Green Screen Public Avatars: Easily remove backgrounds and place avatars into any environment.

He also teased upcoming integrations with popular frameworks like Pipecat, LiveKit, and Agora—and revealed that the cost of creating a self-cloned Interactive Avatar has dropped from $89 to $29! See HeyGen pricing here.

Masterclass: Using Interactive Avatars to Design Personal Shopping Experiences

Michael Greenberg, Co-Founder of getitAI, took the stage to walk us through how his team is designing immersive, high-converting custom retail journeys with HeyGen. In a live demo, he built a conversational shopping assistant using getitAI’s platform, powered by HeyGen avatars, to simulate real-time product recommendations for brands like True Classic.

The experience combined:

Structured storytelling: Pre-scripted flows based on common customer actions

LLM-powered improvisation: Avatar responses generated on-the-fly to unique user questions

Seamless shopping: API connections that pull in Shopify product data and respond in real time

Michael also shared a powerful framework for blending branded A-roll avatar footage with engaging B-roll product content, showing how Interactive Avatars can drive both engagement and conversion.

Engaging Audience Q&A

The event closed with a lively Q&A, where the audience asked deep, forward-looking questions about everything from training avatars with expressive personalities to deploying them in global, multilingual campaigns. Attendees also discussed new use cases from education to influencer marketing to AI interviewers and shared candid feedback that will shape future updates.

HeyGen Co-Founder Wayne Liang emphasized the importance of this dialogue: "Every time you share a use case, a roadblock, or a crazy idea, it helps us build something better."

We’re so grateful to everyone who joined us IRL and helped make this night a success. Want to be part of the next one? Join the community at community.heygen.com and stay in the loop for upcoming events, product drops, and early access opportunities.

Holobox Demonstration from Proto Hologram

Proto Hologram is the world’s only in wearable-free spatial computing platform and thanks to HeyGen, are able to offer interactive AI driven avatars with lifelike precision. The Proto team brought one of their signature Holoboxes to the event, where attendees engaged with a variety of interactive avatars--including William Shatner--in multiple languages. Proto Hologram’s work has been featured on Bloomberg, NBC’s America’s Got Talent, The Today Show, The Daily Mail and more.

On behalf of the whole HeyGen team, THANK YOU to our wonderful community! The Visionary Voices event may have ended, but the conversation is far from over. Connect with the HeyGen LA community by joining our Los Angeles chapter in the HeyGen Hub for updates on more events and to connect and share ideas, insights, and inspiration!

For more photos, visit our event album here!

About Michael Greenberg

Michael is a product leader with a decade of experience building, designing, and shipping Digital Assistant and Avatar products in Silicon Valley. Sharpening his teeth at Google, Meta and Samsung, he is a Webby Award winning designer, holds half a dozen patents, and has a successful track record leading teams and building innovative products that use emerging technologies. With degrees from UC Berkeley, Michael has a strong connection to the best of California’s innovation.

About getitAI

getitAI is revolutionizing the way brands sell online with AI-powered video sessions that merge TikTok-level engagement with personal shopping magic, converting multiples better than any old-school landing page. Founded by a team of AI vets, getitAI is on a mission to make every DTC brand unstoppable. Their clients include a wide range of innovative companies like True Classic, obvi, LYFEfuel and more.

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