How to write winning video scripts with AI: A modern marketer’s guide

# Marketing

This step-by-step guide covers script structure, storytelling tips, and tools to turn your ideas into engaging videos in minutes.

Video has become an indispensable part of modern marketing, and it’s easy to see why. 84% of video marketers say video has directly increased sales. But what separates a video that gets ignored from one that actually drives conversions? A great script.

A solid video script is more than just words. It’s the foundation of your story, your value proposition, and your call to action. Whether you’re new to video or a seasoned pro, nailing the script is step one to creating compelling, high-quality video content.

So, how do you do it? Here’s a sneak peek into our playbook for writing video scripts with the help of AI.

Start with a strong foundation

Before putting pen to paper, define three core things: your goal, your audience, and your call to action (CTA). Are you educating users on a new product feature? Trying to boost signups for an upcoming event? Want more demo requests?

Knowing your audience is just as important. Think about who they are, what they care about, and how they interact with brands like yours. Once you’ve nailed that down, you can align with stakeholders and build a video strategy that resonates.Start by following this structure:

These elements work together to keep viewers watching and move them toward action. For example, the travel site trivago used a relatable hook and crisp value proposition in a short video ad, resulting in memorable, highly effective content.

From script to screen in minutes

AI tools like ChatGPT make the scriptwriting process faster and smarter. You can feed the AI a detailed prompt and it’ll generate a solid draft in seconds, including directly in HeyGen.

Once you’ve nailed your video script, the next step is bringing it to life. Traditionally, turning a script into a professional video meant hiring production crews, setting up shoots, and spending weeks in post-production. But now, AI video generation tools like HeyGen make the process faster, easier, and more affordable.

Simply choose a video template, select an avatar or create your own, enter your script, customize the video, and then hit generate. Now, watch as your video renders in minutes. No cameras. No crews. No editing headaches.

With HeyGen’s AI video tools, you can:

Save time and money: Make videos 10x faster and cheaper

Iterate quickly: Go from script edits to updated video in seconds

Maintain creative: Create more polished video assets

Personalize for different audiences: Customize your marketing efforts

Go global: Easily localize content in different languages

Whether you're creating explainer videos, social content, or customer testimonials, AI takes your script and turns it into a polished, professional video—ready to publish.

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Table Of Contents

How to write winning video scripts with AI: A modern marketer’s guide

This step-by-step guide covers script structure, storytelling tips, and tools to turn your ideas into engaging videos in minutes.

Start with a strong foundation

From script to screen in minutes

Popular

Related