Scale Your Brand: How AI Avatars Are Changing Real Estate Marketing
# Avatar IV
# Digital Twin
# Marketing
# Community Spotlight
# Customer Story
How Ask the Agent is helping real estate professionals work smarter with 24/7 digital twins
James Beckmann
Camille Porter
Joyce Kei
June 12, 2025 Webinar Guests:
James Beckman, CEO of Ask the Agent
Camille Porter, Customer Support & IT Resolution Specialist at Ask the Agent
In our latest community webinar, we sat down with James Beckman and Camille Porter, the team behind Ask the Agent, to explore how real estate agents—and really, any service professional—can scale their personal brand using AI video avatars.
Ask the Agent is a HeyGen Certified Agency and official benefits partner of the National Association of Realtors, and their platform is transforming how agents market themselves, connect with leads, and stay competitive in a 24/7 world.
From FAQ-answering avatars to smart video follow-up systems, James and Camille gave us a full look into how they help clients overcome the fear of being on camera and show up confidently with digital twins.
Missed the live session? Watch the replay here, or read on for a recap of the top takeaways.
From missed calls to always-on conversations
James Beckman founded Ask the Agent after years of frustration trying to reach busy real estate agents. The solution? An interactive, on-demand video marketing platform powered by AI avatars that answer questions, qualify leads, and present agents at their best—anytime, anywhere.
“I would try to reach agents to buy or sell, ” Jim explained. “Oftentimes, people are busy and you never get a call back as fast as you would want. The combination of HeyGen and Ask the Agent solves the problem in a number of different ways.”
Breaking the camera-shyness barrier
Camille Porter leads customer onboarding and IT support at Ask the Agent. She emphasized how many of their clients initially struggle with being on camera or adopting new tech. Her team walks users through the process, helping them create digital avatars they’re proud of.
“Avatar IV is so much more natural and we get better responses from our clients that they like our avatars,” she shared. “The technology is just getting better and better, so our clients are starting to like it at first glance.”
What it looks like in action: Real estate, reimagined
During the session, James and Camille walked through live examples of agents using the platform:
Digital FAQ Assistants: Agents pre-record answers to common questions using HeyGen avatars. Prospective buyers and sellers can ask a question—like “Should I stage my home before selling?”—and instantly receive a personalized video response.
Smart Lead Nurturing: Every viewer interaction is tracked. Agents see which videos were watched and what questions were asked—turning cold inquiries into curated warm leads with built-in context.
Always-On Video Profiles: Real estate pros like Katrina and Lisa use full avatar introductions embedded into LinkedIn profiles, email signatures, and signage. A QR code scan or a link click instantly launches a pitch-perfect, branded experience.
Create your twin: One photo, one voice file, endless possibilities
Want to try it for yourself? Ask the Agent offers a no-cost way to generate a sample avatar. Just upload a photo and short voice recording on their homepage. The result? A digital twin that talks, moves, and sounds like you and is ready to go to work across social, websites, and campaigns.
They’ve even used this at live events to generate avatars on the spot, turning trade show booths into full-on activation stations.
Insights beyond real estate
While Ask the Agent is currently focused on real estate, the platform is fully white-labeled and industry-agnostic. Coaches, consultants, and service professionals in finance, hospitality, and healthcare are already testing similar applications.
James’s advice?
“If you apply our platform right on LinkedIn, you immediately come to life. They can hear you, see you, listen to your story— your expertise—and it's really designed to give you a competitive edge.”
Final takeaways
If you’ve ever wished there were two of you—or dreaded repeating the same answers to every new client—Ask the Agent is here to help you scale yourself, intelligently. In partnership with HeyGen, they’re bringing the power of AI avatars to the front lines of real estate and beyond.
Show up professionally, every time, with a 24/7 digital twin
Capture leads even when you’re offline
Embed video intros across email, LinkedIn, signage, and more
Turn FAQs into lead generation machines
And most importantly: make your brand work for you
Visit asktheagent.realestate to try making a digital twin.
Log in to HeyGen to create your own avatar today.
Contact James and Camille to learn how to scale your brand and streamline your marketing
