November 26, 2025 · Last updated on November 28, 2025
Article 4 — Product Placement
# Agency
# Certification
# Product Placement
Using Product Placement within HeyGen
Why this matters
Product placement lets you showcase an item or service inside an avatar-led video without breaking flow or trust. Done well, it feels like a natural demonstration rather than an interruption, giving viewers context (size, use, benefits) while keeping attention on the message.
For agencies, this is a repeatable way to produce sales and explainer content fast swap the product asset, keep the script structure, and publish variations for different channels or audiences.
What you’ll do
- Create a short avatar video that naturally features a product on screen.
- Ensure the product remains visible and readable during key talking points.
- Export and submit a share link.
Steps
1. In HeyGen, go to Apps → All Apps → Product Placement.
2. Prepare image(s) of the product and a photo you will use for your avatar.
- If you don’t have a photo for an avatar, use one of the sample photos.
3. Pick a product
1. Examples:
1. Water bottle
2. Backpack
3. Phone case
4. Sunglasses
5. Camera
4. Render the video in Product Placement.
5. Copy the HeyGen Share link.
Submission
- From HeyGen, copy the Share link to your product placement video and submit that link.
Assessment
- Natural integration — product appears in video with avatar explaining it.
- Message clarity — viewers understand what the product is and why it matters
- Visual polish — stable placement, readable labels, clean framing
