November 26, 2025 · Last updated on November 28, 2025
Article 5 - UGC Ads
# Agency
# Certification
# UGC
Creating UGC ads with HeyGen
Why this matters
A short, avatar-led UGC ad is a fast way to communicate value, test messaging on real channels, and produce refreshable creative without full reshoots. With a tight hook, a clear benefit, and a direct CTA, you can ship polished ads in minutes and reuse the structure for future campaigns.
What you’ll do
- Create one UGC ad (30-60s) promoting any product or service (real or fictional).
- Keep the message simple: hook → benefit → proof/feature → CTA.
- Submit your HeyGen Share link.
Steps
1. Plan your message: write a short script using the structure above yourself or using Ai.
2. Create the video in HeyGen using a UGC avatar.
3. (Optional) Use Motion Designer to create graphics.
4. Render and copy the HeyGen Share link.
Pro tips
- Keep the hook to 1–2 lines and lead with a clear problem or outcome.
- Show 1–2 on-screen callouts max (short phrases, 3–6 words).
- End with a direct CTA (e.g., “Try it now,” “Book a demo,” “Shop today”).
Submission
- From HeyGen, copy the Share link to your 30-60s UGC ad and submit that link.
Assessment
- Clarity & CTA — message is easy to grasp, action is explicit
- Focus — one product/service, no clutter
- Visual polish — clean layout, readable text, stable pacing
