Agency
November 14, 2025
Article 9 - Monetize Your HeyGen Certification
# Agency
# Certification
Turn your certification into client-ready revenue.
👀 Overview
You’re certified — now what?
This playbook helps you turn your new HeyGen skills into paid client services.
Each section gives you:
- Clear frameworks
- Ready-to-copy templates
- Real examples from verticals like Real Estate, Legal, and Healthcare
- One small action at the end of each section to move you toward revenue
🪴 1. Position Your Value
> Goal: Learn how to talk about HeyGen in a way clients immediately get — not as “AI videos,” but as faster, cheaper, multilingual storytelling.
🧩 What this means
Positioning = how clients think about you.
It’s the difference between:
> “We use AI avatars”
> vs
> “We help real estate teams publish listing videos same-day, in multiple languages, without reshoots.”
🔹 Framework: Pain → Promise → Proof → Next Step
Step: Pain
What it means: Friction in their words
Example (Real Estate): “Reshoots delay listings; video takes too long.”
Step: Promise
What it means: Clear, simple outcome
Example (Real Estate): “Same-day listing videos with multilingual options.”
Step: Proof
What it means: A small success story
Example (Real Estate): “Here’s a 30-sec example made from one script.”
Step: Next Step
What it means: Easiest action to start
Example (Real Estate): “Send us one listing; we’ll return a sample.”> 🔁 Rule of thumb: Lead with results, then show the tool.
💬 One-Liner Template
> “For [buyer/vertical] who struggle with [pain], we deliver [outcome] by [how HeyGen helps], so they [business result that matters].”
Examples
- Real Estate → “Publish listing videos in hours—not days—with agent avatars and localized versions.”
- Lawyers → “Turn intake FAQs into client explainers so your team stops repeating themselves.”
- Dentists → “Pre-visit and post-care videos that cut confusion and boost follow-through.”
🎤 60-Second Pitch Builder
1. Hook (5–7s): Call out their pain.
2. Outcome (10–12s): Show what changes (speed, consistency, reach).
3. How (20–25s): Show your 3-step workflow.
4. Proof (10–12s): Real example or metric.
5. Next Step (5–8s): Tell them what to do next.
✅ Quick Exercise
Create 3 positioning one-liners
- Real Estate
- Legal
- Healthcare (or your niche)
Create 1 short pitch
- Record or script your 60-second summary
💼 2. Package & Price Your Offers
> Goal: Create offers that are easy to say “yes” to — fast, repeatable, and profitable.
🪜 The Offer Structure Option A — Simple 3-Point
1. Who it’s for
2. What’s included (deliverables only — 4–5 bullets max)
3. How it works + timeline (intake → make → deliver)
Option B — Full 5-Point
1. Name + Who it’s for
2. What’s included
3. What’s not included
4. How it works
5. Timeline + what you hand over
🧱 Example Packages (Copy & Edit) 🏠 Real Estate — Listing Video Launch Pack
- Who: Real estate teams that want fast, multilingual listing videos.
- Includes: Avatar setup, 4 videos/month, 1 language per video, lower-thirds, end card.
- How it works: Intake (logos + listings) → Make (script, translate) → Deliver (links + MP4).
- Timeline: 7 business days.
- Handover: Share links + MP4s.
⚖️ Legal — Intake Explainer Starter
- Who: Law firms that want clients prepared before consultations.
- Includes: 3 explainers + 1 recap video, multilingual, branded.
- Timeline: 10 business days.
- How it works: Intake (top FAQs + brand kit) → Make (script, produce) → Deliver (share link).
🦷 Dental — Patient Education Starter
- Who: Dental offices wanting clear pre-visit + post-care videos.
- Includes: 2 short videos, multilingual option, branding applied.
- Timeline: 7–10 business days.
- How it works: Intake (procedure notes) → Make (script + produce) → Deliver (links + files).
💵 Pricing Models (Adapt to Your Plan)
Model: Per Video
When to Use: Project work
Example: $150–300 per video
Model: Monthly Pack
When to Use: Retainer clients
Example: $800/mo for 4 videos
Model: Per Campaign
When to Use: Larger teams
Example: $2,500 for 10–12 assets
> 💡 Use simple pricing anchors: “per video,” “per pack,” or “per month.” Avoid hourly.
⚙️ Simple Delivery System (for All Offers)
1. Intake: Get Brand Kit + assets
2. Make: Script → Generate → Translate → Review
3. Deliver: Send Share links + MP4s
4. Archive: Save final files in client subspace
Checklist
- Clear client folder
- 1 round of comments
- Branded templates used
- Credit usage logged
✅ Quick Exercise
Create one ready-to-sell package
- Choose your niche
- Name your offer
- List inclusions + exclusions
- Add delivery timeline
- Write 1-sentence pitch
🎬 3. Show, Don’t Tell: Example Video Types to Offer
> “💵 Pricing Models” in your Notion page.
Clients buy what they can see, not what they can imagine.
Include short, visual samples in your proposals and capability decks. Even 2–3 examples make a huge difference in perceived credibility.
📂 Core Example Categories
Type: Talking Head (Avatar + Background)
Description: Direct-to-camera explainer or message with a static or branded background.
Example Use Case: Real estate listings, product explainers, founder intros
Type: Overlays / Product Demos
Description: Avatar appears alongside product footage or app screens.
Example Use Case: SaaS walkthroughs, e-commerce product showcases
Type: Localized / Translated Versions
Description: Same base video with multilingual voice and subtitles.
Example Use Case: Global campaigns, real estate, healthcare
Type: Interactive Avatar
Description: Client can chat or click options.
Example Use Case: Onboarding assistants, sales reps, customer FAQs
Type: UGC-Style Ads (Motion Designer)
Description: Avatar or human presenter with dynamic text and transitions.
Example Use Case: Paid social campaigns, ad variants
Type: Internal Comms / Training
Description: Informal yet clear updates for staff or customers.
Example Use Case: HR, onboarding, compliance updates---
🧠 Pro Tip
Create one short sample in each category to build your “Demo Library.”
Use them in:
- Sales calls
- Client proposals
- Portfolio pages
- Social content
> ✅ Reuse your best-performing demo clips — clients connect faster when they can visualize your results.
🔒 4. Build Trust & Scale
> Goal: Protect your work, handle compliance confidently, and set up for growth.
🔐 Client Trust Basics
Data Handling
- Use HeyGen Subspaces to keep clients separate.
- Share only approved Brand Kits and final deliverables.
- Follow GDPR and DPA guidelines if handling EU data.
Consent for Custom Avatars
- Always have a signed likeness release.
- Include where and how the avatar will appear (channels, duration, region).
- Reconfirm consent if usage changes later.
Brand Safety Checklist
- Correct logo + clear space
- Approved colors + fonts
- Lower-third matches brand kit
- CTA is brand-safe
📈 When to Upgrade
Plan: Team
Best For: Solo creators
Benefits: 1 workspace, small client set
Plan: Agency
Best For: Multi-client workflows
Benefits: Subspaces, role control, DPA access
Plan: Enterprise
Best For: Large orgs
Benefits: SSO, expanded seats, governance tools
Upgrade when:
- You’re managing 3+ clients.
- You need to separate data per brand.
- You want client-ready compliance docs.
🧰 Optional Add-On: Capability Deck Template
Include:
- Your “Certified HeyGen Partner” badge
- Top 3 verticals you serve
- One-liner offer per vertical
- Sample video link or QR code
- CTA: “Schedule a pilot project this week”
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