Guiding Question - What's the best tone to attract your audience?

If your key topics and supporting elements are like sheet music, the script of your video is the orchestra that turns it into a harmonious melody.

One common issue in video creation is failing to adjust the tone to match the audience. Instead of speaking in a way that feels relatable, creators often use overly formal language that can bore viewers. Your audience came for a symphony, but you played them a lullaby.

So, how do you craft your message to strike the right chord? Here are three tips to hit the perfect pitch:

1. Speak directly to your viewer: Use conversational words like "you," "us," and "together."
2. Keep it simple: Avoid jargon, acronyms, or overly complex phrases.
3. Respect your audience's intelligence: Provide just enough information without over-explaining.

When your tone resonates, your message will attract and engage your audience effortlessly.

Reflection:

Take the outline of key topics and supporting points you’ve developed and expand it into a complete script. Focus on crafting a tone that aligns with your audience’s preferences and expectations. Use the SOAR checklist to review and refine your script for clarity, engagement, and effectiveness.

Go to next course: "Attract - Visuals"