Certification
February 1, 2024 · Last updated on April 23, 2025
HeyGen Academy Foundations - Attract: Script
# Certification
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Guiding Question - What's the best tone to attract your audience?
If your key topics and supporting elements are like sheet music, the script of your video is the orchestra that turns it into a harmonious melody.
One common issue in video creation is failing to adjust the tone to match the audience. Instead of speaking in a way that feels relatable, creators often use overly formal language that can bore viewers. Your audience came for a symphony, but you played them a lullaby.
So, how do you craft your message to strike the right chord? Here are three tips to hit the perfect pitch:
- Speak directly to your viewer: Use conversational words like "you," "us," and "together."
- Keep it simple: Avoid jargon, acronyms, or overly complex phrases.
- Respect your audience's intelligence: Provide just enough information without over-explaining.
When your tone resonates, your message will attract and engage your audience effortlessly.
Reflection:
Take the outline of key topics and supporting points you’ve developed and expand it into a complete script. Focus on crafting a tone that aligns with your audience’s preferences and expectations. Use the SOAR checklist to review and refine your script for clarity, engagement, and effectiveness.
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