API & Integrations

October 30, 2024 · Last updated on April 23, 2025

How to boost your marketing with the HubSpot and HeyGen integration

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Want to take your marketing strategy to the next level?

With the power of HubSpot and HeyGen integration, boosting your marketing efforts has never been easier!

What's covered in this guide

Why the HeyGen x HubSpot integration is powerful

Setting up the integration

Creating personalized videos

Automating video campaigns

Tracking video performance

Why the HeyGen x HubSpot integration is powerful

By integrating HubSpot with HeyGen, you can create and manage personalized video content at scale, all within your existing marketing workflows.

Imagine sending tailored video messages to your leads, automating follow-ups, and improving engagement—seamlessly.

Setting up the integration

Let’s dive into how you can set up the integration.

First, log into your HubSpot account and navigate to the integrations tab. Search for HeyGen, and click ‘Connect.’

Follow the easy prompts to authorize your accounts—it's as simple as that.

Creating personalized videos

Once connected, you can create personalized videos right from your HubSpot dashboard.

Choose an avatar and template from HeyGen’s library, personalize it with your contact’s details using HubSpot’s dynamic fields, and let your avatar do the talking!

Automating video campaigns

Want to automate your video marketing?

Use HubSpot’s powerful workflows to trigger HeyGen videos at key stages—whether it’s welcoming a new subscriber, following up on an abandoned cart, or celebrating a milestone. It’s a powerful way to keep your audience engaged without lifting a finger.

Tracking video performance

You can also track the performance of your video campaigns directly within HubSpot.

Monitor open rates, views, click-through rates, and more—all in one place—so you can see what’s working and optimize for success.

Recap

Ready to boost your marketing efforts with the power of HubSpot and HeyGen?

Connect the integration today and unlock the full potential of personalized, automated video marketing.

In this guide, you learned:

Why the HeyGen x HubSpot integration is powerful

Setting up the integration

Creating personalized videos

Automating video campaigns

Tracking video performance

We’re looking forward to seeing what you’ll create with HeyGen!

If you’re posting your videos on social media, make sure to tag any videos you create with @HeyGen_Official so we can celebrate them with you.

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