The marketers blueprint to evaluating AI video platforms
# Marketing
Discover how to choose the right AI video platform for your marketing team.
AI video generation is a transformative tool that marketers are actively adopting to drive engagement, save production time, and deliver personalized video content at scale. In fact, 91% of consumers say they’re comfortable with brands using AI-generated videos in marketing. But with a growing number of platforms entering the space, choosing the right one can be daunting.
To help you navigate the selection process with confidence, we’ve distilled insights from thousands of successful implementations across companies like HubSpot, Ogilvy, and OpenAI into 38 vendor evaluation questions.
These questions are designed to help marketing professionals assess the quality, reliability, and capabilities of AI video solutions before they make a purchase decision.
1. Assess credibility, fit, and usability
When evaluating AI video platforms, begin by assessing the company behind the technology. A vendor’s track record can tell you a lot. Look for signs of maturity such as customer count, funding history, executive experience, and proven success in your industry. Ask whether similar companies or teams have used the platform effectively, and request case studies or testimonials to understand how it supports real business goals.
Usability should also be at the forefront of your decision. The best AI video platforms are built for marketers, not just engineers. Look for a clean, intuitive interface, quick onboarding, and access to pre-designed templates for common use cases like product launches, customer education, or social campaigns.
2. Prioritize security, compliance, and integration
As with any AI-powered solution, trust and transparency are critical. When evaluating a vendor, ask how your data is handled, especially when it comes to likeness rights, voice models, and video content. Strong platforms will offer clear privacy policies, require explicit consent for avatar creation, and ensure your data isn’t used to train third-party models. GDPR compliance and enterprise-grade security certifications are also key indicators of a responsible partner.
Integration is another area to explore. The best AI video platforms don’t operate in isolation, they connect seamlessly with the tools your team already uses. Look for features like SCORM export, caption file support, API access, and integrations with your CMS, MAP, or LMS. A platform that fits neatly into your workflow will help you streamline production and scale more effectively across teams.
3. Scale personalization, localization, and brand storytelling
The power of AI video lies in its ability to create highly personalized, scalable content. Look for platforms that offer flexible options for customizing avatars, editing visuals, and applying brand elements like fonts, logos, and color schemes. The ability to control voice tone, gestures, and script delivery helps ensure every video feels authentic and aligned with your brand.
For global teams, localization features are a must. Leading platforms offer support for hundreds of languages and dialects, with tools to edit translations or work with human translators. Whether you're launching campaigns in multiple markets or building internal enablement content for a global workforce, localization ensures your message resonates across cultures and regions.
The most advanced AI video platform
AI video is a foundational tool in the modern marketing stack. With the launch of AI Studio, HeyGen isn’t just keeping pace, it’s setting the pace, with the most advanced AI video platform for marketers and enterprises alike.
If you’re evaluating platforms, don’t settle for surface-level features. Use our blueprint to assess what truly matters: vendor credibility, usability, trust, collaboration, and full creative control. That’s exactly what HeyGen delivers.
Download the full blueprint to get every question marketers should ask when comparing vendors. It’s your go-to checklist for making a confident, future-proof investment in AI video.
