Tutorial
February 7, 2025 ¡ Last updated on May 15, 2026
How to use HeyGen for brand videos
# Tutorial
Ready to elevate your brand videos with HeyGen?
Brand videos are essential for capturing attention, building brand identity, and creating emotional connections with your audience. With HeyGen, you can create high-impact "sizzle" videos and compelling brand storytelling content using AI avatars, automated video creation, and professional voiceovers. Follow this guide to craft engaging brand videos that leave a lasting impression.
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Quick tips for brand videos
Brand videos should be short and impactful, with âsizzleâ videos lasting 30-60 seconds and brand storytelling videos ranging from 1-3 minutes.
Using AI avatars helps create engaging, human-like brand representatives that bring your message to life.
Instead of just telling, leverage visuals, motion graphics, and animations to enhance storytelling and make content more compelling.
Emotional appeal plays a key role in connecting with your audience, making narratives more relatable and memorable.
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Step 1: define your brand video goals
Before creating your video, determine its purpose:
- âSizzleâ videos: High-energy, visually striking content that generates excitement about your brand.
- Brand storytelling: A compelling narrative that showcases your brandâs mission, values, and identity.
- Testimonial videos: Share real customer stories and experiences to build trust and credibility.
Once your objective is set, draft a concise and engaging script. Keep the language simple and focus on the event's value for your audience and/or the action you want them to take (i.e., registration).
Visit our  Write and use video scripts in HeyGen for engaging videos resource and donât miss the section on  how to generate a script with AI .
Not sure where to start? Here's a sample script for a 60-second brand storytelling video:
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Opening (0-10 seconds) â Hook & Introduction
- Voiceover/Text On-Screen: âEvery great brand has a story. Hereâs ours.â
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Middle (10-40 seconds) â The Brand Story & Core Values
Visual: Short flashbacks or scenes that reflect the brandâs history, challenges, and evolution. This could include visuals of the team, key milestones, or product development.
Voiceover/Text On-Screen:
- âFounded in [Year], we set out with one simple mission: [Brand Mission]. Along the way, we faced [Challenge], but it only pushed us to innovate and grow.â
- âOur core values of [Core Value #1], [Core Value #2], and [Core Value #3] guide everything we do, from product creation to customer relationships.â
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Closing (40-55 seconds) â Connection to the Audience & Call to Action
Visual: Footage of customers, community, or employees interacting with the brand or product, showcasing the impact it has.
Voiceover/Text On-Screen:
- âBut our story doesnât end here. Itâs just beginning. And we want you to be part of it.â
- âJoin us on this journey. Together, weâll create something bigger.â
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End Screen (Last 5 seconds)
Visual: Logo, tagline, and CTA (e.g., âLearn More,â âFollow Our Story,â or âJoin Usâ)
- Website URL or social media handles.
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Step 2: Choose your AI avatar & voiceover
HeyGen offers a wide range of avatars for every occasion and options for creating custom avatars to bring your videos to life!
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 Choose a public avatar from HeyGenâs extensive library of avatars with 700+ voices compatible with 170+ languages and dialects. Each Public Avatar also comes with multiple Looks, which are varying outfits, poses or backgrounds.
Want even more personalization? See our  video avatar: create your digital twin guide to make your very own avatar using photos and videos from your smartphone. For the best output, see this  Best practices for creating AI avatars and voices . Customize your avatarsâ outfits and surroundings even further with our  Generate looks function to ensure their appearance matches your videoâs needs perfectly.
Want something completely custom or out-of-the box? Try  generating an avatar from text where your imagination is the only limit. Whether hyper-realistic, in an animation style of your choice, or set fully in a fictional world, you can generate the perfect avatar for your needs in different outfits and surroundings.
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Step 3: Create different types of brand videos
1. "Sizzle" videos
- Goal: Generate excitement and brand awareness with high-energy visuals.
- Best format: 30-60 seconds.
Key elements:
- Fast-paced cuts and dynamic transitions.
- Bold typography, graphics, and high-impact visuals.
- CTA: Drive viewers to explore your brand further (website, social media, or product page).
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2. Brand storytelling videos
- Goal: Build an emotional connection with your audience by sharing your brandâs mission and values.
- Best format: 1-3 minutes.
Key elements:
- Authentic, narrative-driven content.
- Customer success stories, company history, or behind-the-scenes.
- CTA: Encourage brand loyalty and community engagement.
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3. Testimonial videos
- Goal: Build trust and credibility by featuring real customer stories and experiences.
- Best format: 1-2 minutes.
Key elements:
- Genuine testimonials from customers, influencers, or brand advocates.
- Show how your product or service has positively impacted their lives or business.
- CTA: Encourage prospects to take the next step (e.g., sign up, purchase, or contact for more info).
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Step 4: Edit & enhance your brand videos
Polish your video to perfection with HeyGenâs intuitive editing tools! HeyGen uses a text-based editor to ensure your scenes, text and transitions align perfectly with your script.
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Review your flow and ensure the avatarâs gestures, voice and timing align with your script. See our  scripting best practices guide for advice on how to ensure accurate pronunciation and pauses. Use our  Brand Voice feature to ensure accurate pronunciation across multiple videos and languages!
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If you're making multiple videos for your brand, leverage HeyGenâs  Brand Kit feature to apply your companyâs logos, fonts, and color schemes consistently across your videos.
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Step 5: Distribute your brand videos effectively
Once your brand video is finalized, distribute it strategically:
To maximize the impact of your brand videos, distribute them strategically across various channels.
Post on social media platforms like Instagram, TikTok, LinkedIn, and Facebook to reach a broad audience.
Upload high-quality brand videos to YouTube and other video platforms for long-term visibility.
Feature storytelling content prominently on your companyâs website and landing pages to engage visitors.
Additionally, leverage paid advertising campaigns by using "sizzle" videos to capture attention and drive traffic to your product or service pages.
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Bonus tips for brand video success
- A/B test different styles: Compare engagement levels of different video formats.
- Use AI automation: Scale brand storytelling with HeyGenâs automation tools.
- Incorporate user-generated content: Enhance authenticity with real customer testimonials.
- Optimize for mobile viewing: Ensure clarity and visual appeal on all screen sizes.
With HeyGen, you can create powerful brand videos that captivate audiences and reinforce brand identity. Start crafting your brand story today!
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