Labs

December 13, 2024 · Last updated on April 23, 2025

How to generate a video ad from a link using URL-to-Video

# Made with HeyGen

# Personalized Video

# Editing

Generate a URL to Video

Imagine transforming web content into videos with just a few clicks. Whether for social media, presentations, or storytelling, our new "URL to Video" feature lets you create engaging videos directly from any URL.

What’s covered in this guide

Extracting product details from a URL

Choosing and customizing video scripts

Selecting video templates and finalizing your ad

Extracting Product Details from a URL

Open your HeyGen account and navigate to the dashboard, click on Labs and select the "URL to Video" option.

Paste the product page link into the designated field and click Generate Video.

HeyGen will extract key information from the URL, including:

Product Name

Product Description

Product Images

Logo Image

Update the product description to add any additional relevant details you want included, click ‘Add Media’ to add additional images, and upload your logo if desired.

Once satisfied, click Next to proceed

Choosing and Customizing Video Scripts

In this step, you have two options for video scripts:

AI Script

Custom Script

For this example, let’s go with AI script.

Choose from predefined tags that identify your target audience or describe your audience to create a tailored script.

Select the Video Language and the Accent Locale for the script.

Select your desired language and click ‘Next’ to continue.

HeyGen will generate a few script suggestions. Choose the one that resonates most with your vision and modify the script as needed before proceeding to the next step.

Selecting Video Templates and Finalizing the Ad

Almost there! Browse the available Video Templates and select the one that fits your brand’s style.

Feel free to customize the template by replacing the default Avatar with your own or select a Creator Avatar to evoke a casual style best for social media ads.

Add background music to enhance the video or proceed without adding music.

Once you’re satisfied with the setup, click ‘Submit’ to generate your video ad.

Recap

And there you have it! With just a few simple steps, you can transform any product page into a professional video, giving you endless opportunities to engage your audience and elevate your content.

In this tutorial, we covered:

Extracting product details with the URL-to-Video feature

Choosing and customizing video scripts

Finalizing your ad with templates, Avatars, and music

We’re looking forward to seeing what you’ll create with HeyGen!

If you’re posting your videos on social media, make sure to tag any videos you create with @HeyGen_Official so we can celebrate them with you.

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