What Are Personalized Videos?

Personalized Videos use dynamic elements to create a unique experience for each viewer. For example, you can address viewers by name or reference specific details about their needs or interests. These videos can be used in email campaigns, sales outreach, or even customer support. Think of it like sending a personalized thank-you card, but in video form.

Here is a sample email including a Personalized Video:​

Once the recipient clicks the link or the GIF thumbnail in the email, they will be able to view the Personalized Video in a new tab.

Click here to see an example Personalized Video.

How to Get Started with Personalized Video

Here’s a step-by-step overview on creating your first personalized video:

1. Prepare Your Tools

To get started, you'll need:

1. A HeyGen account with API credits*
2. A Zapier account to set up triggers
3. Access to Google Sheets or your preferred CRM

2. Plan Your Video

Before diving into production, decide:

1. What’s the goal of the video? (e.g., engaging leads, onboarding new users)
2. What personalization elements will you include? (e.g., name, company, recent activity)
3. What data will you need? Make sure the tool you’re using has access to the necessary data points.

3. Create a Template in HeyGen

Your video should have sections that can be customized.

For example:

1. An introduction: “Hi [Name],”
2. A middle section: “We noticed you [recent activity or interest].”
3. A closing: “We’d love to help you achieve [specific goal].”

Most tools will allow you to set up placeholders for these dynamic elements.

4. Gather Your Data

This is where integrations like Google Sheets or HubSpot come in. Consolidate important data from your CRM so it can automatically populate personalized details.

For example:

1. Name and email address from your contact list
2. Purchase history or engagement data

5. Automate via Zapier

Create two Zaps: one to automatically generate a video in HeyGen whenever a new contact is added to your contact list, and another to send the completed video back to your CRM.

6. Test Your Zaps

Before sending out your emails, test how it looks for different viewers. Double-check that the dynamic elements display correctly and that the video is engaging.

7. Send Your Videos

Once your videos are ready, it's time to send! Your chosen platform can handle sending the video to the right viewer automatically, our you can manually do so with Gmail Mail Merge.

Tips for Success

1. Keep It Short: Aim for 30-60 seconds.
2. Be Clear: Use simple language and visuals.
3. Focus on Value: Show how the viewer benefits from your message.

How API Credits are Calculated for Personalized Videos

Planning to send Personalized Videos in bulk? Personalized Videos created via Zapier / API are subject to HeyGen's API pricing plan. To learn how to utilize your API Credits for Personalized Videos, see the below use cases:

Totally Free Test Use Case:

What You Need:

1. HeyGen Plan: Free HeyGen tier.
2. HeyGen API Plan: Not Needed (10 free API credits included in all regular HeyGen Plans).
3. Zapier Plan: 14 free days on Zapier.
4. What You Get: Test 3 videos using free credits from HeyGen and Zapier.

Bare Minimum Usage:

What You Need:

1. HeyGen Plan: Creator HeyGen tier ($29/month).
2. HeyGen API Plan: Not Needed (10 free API credits included in all regular HeyGen Plans).
3. Zapier Plan: 14 free days on Zapier.
4. What You Get: Produce up to 40 videos of 30 seconds each using free API credits from HeyGen and Zapier.

Recommended Usage:

What You Need:

1. HeyGen Plan: Creator HeyGen tier ($29/month) or Team ($89/month).
2. HeyGen API Plan: Pro HeyGen plan (100 API credits, $99/month).
3. Zapier Plan: Basic Zapier plan ($29).
4. What You Get: Produce up to 375 videos of 30 seconds each with paid plans for HeyGen and Zapier.

Need more Personalized Videos? All you need to do is upgrade your HeyGen API Plan for additional API credits and adjust your Zapier plan for more task credits. No need to switch to the Team plan just to produce more videos!

Recap

For more tips and advanced features, visit:

1. Best practices for creating your AI avatar and voice
2. Generate avatars from text prompts
3. How to use third-party voices from ElevenLabs, OpenAI and others in HeyGen

Ready to elevate your videos? Let’s make your personalized content stand out!