Personalized Video
January 11, 2025 · Last updated on June 23, 2025
Personalized Video: An Introduction
# Personalized Video
Address viewers by name at scale!
What Are Personalized Videos?
Personalized Videos use dynamic elements to create a unique experience for each viewer. For example, you can address viewers by name or reference specific details about their needs or interests. These videos can be used in email campaigns, sales outreach, or even customer support. Think of it like sending a personalized thank-you card, but in video form.
Here is a sample email including a Personalized Video:
Once the recipient clicks the link or the GIF thumbnail in the email, they will be able to view the Personalized Video in a new tab.
How to Get Started with Personalized Video
To send Personalized Videos at scale, you'll need an email automation/CRM tool such as HubSpot, Zapier, or Clay. Below are instructions for several of these platforms.
Creating Personalized Videos with HubSpot
For more details, visit our HeyGen for HubSpot integration guide or watch the tutorial on HubSpot's integration page.
Creating Personalized Videos with Zapier
1. Prepare Your Tools
To get started, you'll need:
- A HeyGen account with API credits*
- A Zapier account to set up triggers
- Access to Google Sheets or your preferred CRM
2. Plan Your Video
Before diving into production, decide:
- What’s the goal of the video? (e.g., engaging leads, onboarding new users)
- What personalization elements will you include? (e.g., name, company, recent activity)
- What data will you need? Make sure the tool you’re using has access to the necessary data points.
3. Create a Template in HeyGen
Your video should have sections that can be customized.
For example:
- An introduction: “Hi [Name],”
- A middle section: “We noticed you [recent activity or interest].”
- A closing: “We’d love to help you achieve [specific goal].”
Most tools will allow you to set up placeholders for these dynamic elements.
4. Gather Your Data
This is where integrations like Google Sheets or HubSpot come in. Consolidate important data from your CRM so it can automatically populate personalized details.
For example:
- Name and email address from your contact list
- Purchase history or engagement data
5. Automate via Zapier
Create two Zaps: one to automatically generate a video in HeyGen whenever a new contact is added to your contact list, and another to send the completed video back to your CRM.
6. Test Your Zaps
Before sending out your emails, test how it looks for different viewers. Double-check that the dynamic elements display correctly and that the video is engaging.
7. Send Your Videos
Once your videos are ready, it's time to send! Your chosen platform can handle sending the video to the right viewer automatically, our you can manually do so with Gmail Mail Merge.
Personalized Video best practices
For the best results, aim to keep your Personalized Videos short, around 30-60 seconds.
Capture your viewer's attention by putting the personalization early in the video, such as starting off with a greeting using their name.
Be clear by using simple language and visuals, and focus on value by showing the viewer benefits from your message.
How API Credits are Calculated for Personalized Videos
Planning to send Personalized Videos in bulk? Personalized Videos created via API are subject to HeyGen's API pricing plan. To learn how to utilize your API Credits for Personalized Videos, see the below use cases:
Totally Free Test Use Case:
What You Need:
- HeyGen Plan: Free HeyGen tier.
- HeyGen API Plan: Not Needed (10 free API credits included in all regular HeyGen Plans).
- Zapier Plan: 14 free days on Zapier.
- What You Get: Test 3 videos using free credits from HeyGen and Zapier.
Bare Minimum Usage:
What You Need:
- HeyGen Plan: Creator HeyGen tier ($29/month).
- HeyGen API Plan: Not Needed (10 free API credits included in all regular HeyGen Plans).
- Zapier Plan: 14 free days on Zapier.
- What You Get: Produce up to 40 videos of 30 seconds each using free API credits from HeyGen and Zapier.
Recommended Usage:
What You Need:
- HeyGen Plan: Creator HeyGen tier ($29/month) or Team ($89/month).
- HeyGen API Plan: Pro HeyGen plan (100 API credits, $99/month).
- Zapier Plan: Basic Zapier plan ($29).
- What You Get: Produce up to 375 videos of 30 seconds each with paid plans for HeyGen and Zapier.
Need more Personalized Videos? All you need to do is upgrade your HeyGen API Plan for additional API credits and adjust your Zapier plan for more task credits. No need to switch to the Team plan just to produce more videos!
Recap
For more tips and advanced features, visit:
Ready to elevate your videos? Let’s make your personalized content stand out!
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