Video has become an essential tool for businesses, with 86% using it as a core marketing tool. In 2023, more than three billion people engaged with video content, underscoring its dominance as the go-to for content consumption. As the demand for compelling and efficient content grows, we’ve witnessed a surge in the adoption of AI-generated videos, offering new opportunities for creativity, engagement, and operational efficiency.
To showcase how sentiment around AI is changing, we surveyed 2,385 global consumers to provide key insights into how audiences perceive AI-generated content, its impact on brand trust, and its role in the future of storytelling. Here are the top seven takeaways.
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1. Use AI video in your marketing
Consumers are increasingly comfortable with AI-generated videos and avatars. The report showed that 90.9% of respondents don’t have a problem with brands using AI-generated videos in marketing content, with 90.4% not having a problem with the use of avatars in videos. Descriptors like "innovative," "modern," and "efficient" frequently came to mind when discussing AI-driven media. This highlights the potential for broader adoption in content creation.
2. Make your brand more authentic
The perception around AI-generated content is changing and can even enhance brand authenticity. 89.1% of respondents said using AI wouldn't impact their perception of a brand, and 62.8% believe it would boost creativity and storytelling. This positions AI-generated videos as a powerful tool for engagement and differentiation in competitive markets and gives smaller brands access to marketing strategies previously out of reach.
3. Be transparent with your audience
Transparency is key to earning consumer trust. The report revealed that 75.6% of respondents believe it is important for brands to disclose their use of AI. By openly sharing their AI practices, brands not only align with audience expectations but also strengthen trust and credibility, paving the way for more meaningful engagement and loyalty. Respondents prefer that brands indicate a video is AI-generated through an icon/label (59.4%), a note in the description (25.5%), or with social media hashtags (13.7%)
4. Include a human touch
Human creativity remains vital in AI workflows. Respondents emphasized the importance of human involvement in video creation, with 85.5% having a positive reaction to knowing an AI video was assisted by humans. Combining AI technology with human creativity can alleviate authenticity worries, enhance clarity, and improve the overall quality resonance of content, offering a balanced approach to innovation and relatability.
5. Create high-quality video content
High-quality production is non-negotiable for successful AI video content. Over half of the respondents (54.2%) stated that high-quality videos increased their trust in a brand, while 10.3% said low-quality content eroded credibility. More than half of respondents also stated that better quality is the top driver for engagement. Investing in the most lifelike AI tools and superior production values is essential for fostering trust, credibility, and positive audience engagement.
6. Find the right place for your audience
Social media (69.4%) emerged as the most comfortable platform for AI-generated content, followed by tutorials (31.1%), product demos (30.4%), customer support (27.3%), ads (22.8%), and newsletters (18.3%). This showcases the versatility of AI videos in delivering educational and promotional content that resonates with diverse audience needs and expectations. Aligning content formats with audience preferences can maximize impact.
7. Personalize your video content
Engagement factors such as personalized messaging and transparency are crucial. Over 25% of respondents said they are more likely to engage with personalized content, while 52.2% said they are more likely to engage with higher-quality content. These findings highlight the need for brands to align their AI-driven content with audience expectations, ensuring high production standards and personalized messaging.
A roadmap for the future of AI video
To leverage AI video technology effectively, brands must prioritize transparency, invest in high-quality production, and combine human creativity with AI capabilities. Emphasizing collaboration and addressing audience concerns about authenticity will foster trust and drive engagement. As AI evolves, advancements will unlock new possibilities for interactive and immersive video experiences. Brands that adopt AI thoughtfully—by prioritizing authenticity, quality, and transparency—will not only exceed consumer expectations but also shape the future of content creation.
Want to learn more about the sentiment and impact of AI in 2025? Download the full report!
