Product Placement: create avatars including products
Product Placement: create avatar videos including products
Are you ready to revolutionize your video marketing by seamlessly integrating products into your looks? With HeyGen’s Product Placement feature, you can do just that! Create realistic and professional video ads featuring your products—whether they’re clothing, accessories, furniture, or even conceptual items yet to be manufactured.
With this tool, creators, agencies, and entrepreneurs can bring their products to life without the need for expensive video productions or physical access to the items. Let’s dive into how you can make the most of this exciting feature.
Please note the Product Placement feature is available to paid users on Creator, Teams and Enterprise plans only.
What’s covered in this guide
In this guide, we’ll walk you through:
- What is the Product Placement feature?
- How to upload and train your product
- Generating looks with your product
- Tips for best results
What is the Product Placement feature?
Product Placement is designed to help creators, agencies, and entrepreneurs generate realistic video looks that include products.
It’s perfect for pre-selling items that don’t yet exist or creating marketing materials without physical access to products. Product Placement is easy to use and only takes 2-3 minutes.
Adding and Managing Products
Open your HeyGen account, navigate to Avatars, and go to Photo Avatars.
When generating a look, navigate to the “Add a Product to Your Look” section. You can choose from previously uploaded products, public example products (e.g., a red sweater), or upload new products.
To upload new products, tap Upload, and once the window opens, you will have the option to either add images of the products or use a product listing URL (e.g., Shopify, Amazon, Etsy) to extract images automatically.
For the best outcome when uploading images, follow these tips:
- Upload at least one photo of the product only (no people or other objects)
- Include one in-context shot (e.g., the product in use).
- Provide multiple angles for better accuracy.
After choosing the images, choose the name of the product, and click on Upload.
The system trains a custom model for the product in a few minutes. Once completed, the product can be used across any avatar for look generation.
To generate looks with your product, start by selecting a product from your previously uploaded items or try one of the example products provided.
Next, craft a descriptive prompt that defines the desired look and click Generate Looks to create images. Once the results are ready, review them to ensure the product is accurately represented and the character closely resembles your intended design.
If necessary, make adjustments to the prompt or refine your product images for improved results.
For more information on generating looks for Photo Avatars, see this resource.
And there you have it! With just a few simple steps, you can seamlessly integrate your products into professional videos, giving you endless opportunities to engage your audience and elevate your marketing efforts.
Recap
- What is the Product Placement feature?
- How to upload and train your product
- Generating looks with your product
- Tips for best results
With HeyGen’s Product Placement feature, you can create stunning video ads effortlessly. Start today and bring your ideas to life!
Join the conversation in the forum to let us know what you think of this feature!