In today’s fast-paced digital world, keeping your brand consistent is key to standing out and being memorable.

At HeyGen, we’ve made it easy with our Brand Kit feature.

What’s covered in this guide

1. What are HeyGen Brand Kits?
2. How to get started with Brand Kits
3. How to add assets to your Brand Kit
4. How to apply your Brand Kit to videos
5. How to delete a Brand Kit

What are HeyGen Brand Kits?

Wondering what HeyGen’s Brand Kits are? Let’s break it down.

HeyGen Brand Kits include everything you need to represent your brand the right way—approved logos, color palettes, fonts, images, videos, and audio files in one place.

Brand Kits will be essential as you build out your video library. Note that it’s a best practice to create one Brand Kit per language, even if you’ll be creating a single video and translating it into many languages.

The reason? Video footage and assets will most likely differ per the country that your content is directed toward. The more strategically you build out your Brand Kits, the better.

How to get started with Brand Kits

In HeyGen, click on the Brand Hub tab.

You’ll notice that you’ll be taken into a hub where you can create your first ‘Brand Kit.’

Click ‘New Brand Kit” to get started.

Begin by giving your Brand Kit a name. Click the text next to the folder, and enter a name. As you do, keep in mind a file structure that will keep you organized, and then duplicate it as you create more Brand Kits.

Hover over the three dots next to your new Brand Kit and select a cover image. You’ll also notice you can invite collaborators if you have the Enterprise subscription and want to share the Brand Kit with your teammates.

Add assets to your Brand Kit

Next, it’s time to start adding assets to your Brand Kit.

Begin by adding your logo, then your colors, fonts, images, and videos.

Your logo and images can be a jpg, png, tiff, or Webp files. 

Video files must be MP4s, MOVs, and WEBMs.

Applying your Brand Kit to a video

Once all of your assets are uploaded, you can then use your Brand Kit in any video you’d like.

Let’s create a project from scratch and then apply the Brand Kit we’ve created. 

Click ‘New video’, ‘Start from scratch’, and then ‘Create landscape video or 'Create portrait video.'

Next, click the ‘Assets’ tab and select the Brand Kit that’s been created.

You can then apply your assets to the video you’re creating. 

If you’d like to use a template for a video, you can also access your Brand Kits from the ‘Assets’ tab and apply them the same way.

Deleting a Brand Kit

Want to delete a Brand Kit?

Just click ‘Brand Hub’ in HeyGen, and then click on the three dots corresponding to the ‘Brand Kit’ you’d like to delete.

Recap

In this guide, you learned: 

1. What are HeyGen Brand Kits?
2. How to get started with Brand Kits
3. How to add assets to your Brand Kit
4. How to apply your Brand Kit to videos

We’re looking forward to seeing what you’ll create with HeyGen!

If you’re posting your videos on social media, make sure to tag any videos you create with @HeyGen_Official so we can celebrate them with you.