Editing

October 28, 2024 · Last updated on July 3, 2025

How to maintain visual brand consistency with Brand Kit

# Editing

# Brand Kit

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In today’s fast-paced digital world, keeping your brand consistent is key to standing out and being memorable. At HeyGen, we’ve made it easy with our Brand feature!

Prefer to watch instead of read? Check out the below video walkthrough from HeyGen Academy: 101 and visit the full course to learn all the basics of HeyGen!

What’s covered in this guide

What is HeyGen Brand?

How to get started with Brand Kit

Add your brand's URL

Adjust assets or set up manually

Deleting a Brand Kit

How to apply your Brand Kit to videos

Recap

What is HeyGen Brand?

Wondering what HeyGen Brand is? Let’s break it down. Brand consists of two main parts:

Brand Kit – all your visual assets (logos, colors, fonts, media)

Brand Glossary – your pronunciation and translation rules

Together, they help you and your team create videos that look and sound consistently on-brand—no matter who's making them or what language they're in. This guide focuses on Brand Kit (your visual assets). For managing consistent pronunciation and translations, visit our Brand Glossary guide.

How to get started with Brand Kit

Brand Kit stores all your visual branding elements in one place such as logos, brand colors, fonts, images, videos, and optional audio files. It ensures your videos carry a unified look, making them instantly recognizable to your audience.

To create a Brand Kit, go to the Brand Hub in the left navigation pane.

Click ‘New Brand Kit” to get started. You’ll have two options, add brand's URL, or, set up Brand Kit manually.

Add your brand’s URL

By selecting this option, HeyGen will automatically extract logos, colors, photos, fonts, and videos from your website to create a complete Brand Kit. If you need to make any adjustments to the elements, you can easily do so after the Brand Kit is created.

Simply enter your brand’s website in the designated field, and wait a few minutes for the extraction process to complete.

Once finished, you’ll find the Brand Kit ready for review and adjustments.

Adjust assets or set up manually

You can upload and configure your logos, colors, photos, fonts, and videos to set up a Brand Kit fully manually or add to an existing Brand Kit generated from a URL.

Begin by giving your Brand Kit a name. Go to the new Brand Kit, click on the name, and enter a new name. As you do so, keep in mind a file structure that will keep you organized, and then duplicate it as you create more Brand Kits.

Once your Brand Kit is created, it’s time to start adding your visual assets. You can upload or update assets like:

Images (JPG, PNG, TIFF, WebP)

Videos (MP4, MOV, WEBM)

Fonts (TTF, OTF)

Audio

To do this, simply click on the Brand Kit you want to update.

Inside the Brand Kit, you’ll see options to upload your assets, just click 'Select' next to each category (logos, colors, fonts, images, or videos) and choose the files you want to add.

Start with your logo, then move on to your brand colors, fonts, images, and videos.

In the font section, you can also click 'Add New' and add suggested fonts from HeyGen's stock library.

You can return to the Brand Kit anytime to update or expand your asset library!

Deleting a Brand Kit

Want to delete a Brand Kit? Just click the three dots next to the Brand Kit in your Brand Hub and select Delete. Don’t worry, videos that already used it will remain unchanged.

Applying your Brand to a video

Once your Brand Kit is set up, it’s easy to apply it directly while editing your video.

When you're creating a video in AI Studio, click the 'Brand' button in the top lefthand corner to access both your Brand Kit and Brand Glossary.

Visually, you can apply your Brand Kit’s logos and place them directly onto your slides.

Fonts and images from your Brand Kit can also be inserted directly into your project, making the editing experience both flexible and fully on-brand.

Hot tip: Try the 'Shuffle Colors' button to automatically apply your Brand Kit's colors to templates, individual scenes, or your whole video!

Whether you're starting from scratch or using a template, your Brand Kit assets are seamlessly integrated into the editor, ready to help your videos look and sound exactly the way you want!

Recap

In this guide, you learned:

What is HeyGen Brand?

How to get started with Brand Kit

How to get started with Brand Glossary

How to apply your Brand to videos

How to use Brand Voice to ensure consistent pronunciation across translations

We’re looking forward to seeing what you’ll create with HeyGen!

If you’re posting your videos on social media, make sure to tag any videos you create with @HeyGen_Official so we can celebrate them with you.

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