Editing

In today’s fast-paced digital world, keeping your brand consistent is key to standing out and being memorable.At HeyGen, we’ve made it easy with our Brand Kit feature.<img alt="some-file-53278795-7724-44a6-ad7c-ae09b2c6ab85" src="https://d2xo500swnpgl1.cloudfront.net/uploads/heygen/some-file-53278795-7724-44a6-ad7c-ae09b2c6ab85-1730150995849.png"> <h3>What’s covered in this guide</h3><ol><li data-list="bullet">What are HeyGen Brand Kits?</li><li data-list="bullet">How to get started with Brand Kits</li><li data-list="bullet">How to add assets to your Brand Kit</li><li data-list="bullet">How to apply your Brand Kit to videos</li><li data-list="bullet">How to delete a Brand Kit</li><li data-list="bullet">How to use Brand Voice to ensure consistent pronunciation across translations</li></ol> <h3>What are HeyGen Brand Kits?</h3>Wondering what HeyGen’s Brand Kits are? Let’s break it down. HeyGen Brand Kits include everything you need to represent your brand the right way—approved logos, color palettes, fonts, images, videos, audio files in one place and <a href="https://community.heygen.com/home/resources/how-to-use-brand-voice-in-heygen-to-maintain-consistency-in-video-translations" rel="noopener noreferrer" target="_blank">Brand Voice</a> to ensure consistent pronunciation for those translating videos to other languages.Brand Kits will be essential as you build out your video library. Note that it’s a best practice to create one Brand Kit per language, even if you’ll be creating a single video and translating it into many languages.The reason? Video footage and assets will most likely differ per the country that your content is directed toward. The more strategically you build out your Brand Kits, the better. <h3>How to get started with Brand Kits</h3>In HeyGen, click on the Brand Hub tab.You’ll notice that you’ll be taken into a hub where you can create your first ‘Brand Kit.’Click ‘New Brand Kit” to get started. <img src="https://d2xo500swnpgl1.cloudfront.net/uploads/heygen/some-file-ef80a056-2efd-4eee-b412-5a89de5d9a2a-1730151184484.gif"> When you click on ‘New Brand Kit,’ you’ll have two options:<img alt="some-file-b0cdd2f6-daf3-4715-8d8a-a1b1fa54e5c7" src="https://d2xo500swnpgl1.cloudfront.net/uploads/heygen/some-file-b0cdd2f6-daf3-4715-8d8a-a1b1fa54e5c7-1737589752743.gif"> <h4>Add your brand’s website</h4>By selecting this option, HeyGen will automatically extract logos, colors, photos, fonts, and videos from your website to create a complete brand kit. If you need to make any adjustments to the elements, you can easily do so after the kit is created.Simply enter your brand’s website in the designated field, and wait a few minutes for the extraction process to complete.<img alt="some-file-6c76a824-2e86-4437-86ba-7727f8439832" src="https://d2xo500swnpgl1.cloudfront.net/uploads/heygen/some-file-6c76a824-2e86-4437-86ba-7727f8439832-1737590051949.gif"> Once finished, you’ll find the brand kit ready for review and adjustments. <h4>Set up manually</h4>This option allows you to manually upload and configure your logos, colors, photos, fonts, and videos.<img src="https://d2xo500swnpgl1.cloudfront.net/uploads/heygen/some-file-e95f7d7e-9b6b-4f77-b15a-1c9b54965f8b-1737590288806.gif"> Begin by giving your Brand Kit a name. Go to the new Brand Kit, click on the name, and enter a new name. As you do, keep in mind a file structure that will keep you organized, and then duplicate it as you create more Brand Kits.<img alt="some-file-eaf83e9c-bedf-493b-b664-a484d1e8c0ca" src="https://d2xo500swnpgl1.cloudfront.net/uploads/heygen/some-file-eaf83e9c-bedf-493b-b664-a484d1e8c0ca-1737590669934.gif"> <h3>Add assets to your Brand Kit</h3>Next, it’s time to start adding assets to your Brand Kit. Begin by adding your logo, then your colors, fonts, images, and videos.Your logo and images can be a jpg, png, tiff, or Webp files.&nbsp;Video files must be MP4s, MOVs, and WEBMs.<img alt="some-file-a50dce8f-4a7e-44b8-9a15-9faf9ef51887" src="https://d2xo500swnpgl1.cloudfront.net/uploads/heygen/some-file-a50dce8f-4a7e-44b8-9a15-9faf9ef51887-1730151238212.gif"> <h3>Applying your Brand Kit to a video</h3>Once all of your assets are uploaded, you can then use your Brand Kit in any video you’d like.Let’s create a project from scratch and then apply the Brand Kit we’ve created.&nbsp;Click ‘New video’, ‘Start from scratch’, and then ‘Create landscape video or 'Create portrait video.'<img alt="some-file-ace163f2-dc07-4e12-8ccf-f6fda7f6d965" src="https://d2xo500swnpgl1.cloudfront.net/uploads/heygen/some-file-ace163f2-dc07-4e12-8ccf-f6fda7f6d965-1730151266824.gif">Next, click the ‘Assets’ tab and select the Brand Kit that’s been created.You can then apply your assets to the video you’re creating.&nbsp;<img alt="some-file-0f7f00a1-ee3f-4015-8cfb-6c3ae0f7803a" src="https://d2xo500swnpgl1.cloudfront.net/uploads/heygen/some-file-0f7f00a1-ee3f-4015-8cfb-6c3ae0f7803a-1730151309854.gif">If you’d like to use a template for a video, you can also access your Brand Kits from the ‘Assets’ tab and apply them the same way.<img alt="some-file-b0a22017-06ec-4f9d-a5b6-df16967f1d28" src="https://d2xo500swnpgl1.cloudfront.net/uploads/heygen/some-file-b0a22017-06ec-4f9d-a5b6-df16967f1d28-1730151324673.gif"> <h3>Deleting a Brand Kit</h3>Want to delete a Brand Kit? Just click ‘Brand Hub’ in HeyGen, and then click on the three dots corresponding to the ‘Brand Kit’ you’d like to delete.<img alt="some-file-dbcd6593-c763-4326-a944-d4cc1bf3476b" src="https://d2xo500swnpgl1.cloudfront.net/uploads/heygen/some-file-dbcd6593-c763-4326-a944-d4cc1bf3476b-1730151361172.gif"> <h3>How to use Brand Voice to ensure consistent pronunciation across translations</h3>Brand Voice is a feature for video translation that lets you customize translations to match your brand's identity and ensure consistency throughout your videos. With Brand Voice, you can control which words stay the same, which words should be assigned a specific translation or pronunciation, and even set the tone of your translations. For example, consider words you don't want to be tarnslated, such as brand names, product names, or technical terms you want to remain consistent across various languages. For step-by-step instructions on how to implement Brand Voice, see this <a href="https://community.heygen.com/home/resources/how-to-use-brand-voice-in-heygen-to-maintain-consistency-in-video-translations" rel="noopener noreferrer" target="_blank">Brand Voice guide</a>. <h3>Recap</h3>In this guide, you learned:&nbsp;<ol><li data-list="bullet">What are HeyGen Brand Kits?</li><li data-list="bullet">How to get started with Brand Kits</li><li data-list="bullet">How to add assets to your Brand Kit</li><li data-list="bullet">How to apply your Brand Kit to videos</li><li data-list="bullet">How to use Brand Voice to ensure consistent pronunciation across translations</li></ol>We’re looking forward to seeing what you’ll create with HeyGen!If you’re posting your videos on social media, make sure to tag any videos you create with @HeyGen_Official so we can celebrate them with you.

How to maintain brand consistency with HeyGen’s Brand Kit

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How to maintain brand consistency with HeyGen’s Brand Kit

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