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# Getting Started

Resource Directory: learn the basics & explore advanced features


The Educator Who Went Viral: AI Avatars for Multilingual Schools and TikTok Storytelling

Audrey Van Zee & Jacob Burke

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Cathal Canavan
Cathal Canavan · Apr 23rd, 2025
How Top Agencies Scaled Personalized Marketing with HeyGen + HubSpot In a digital world overflowing with content and shrinking attention spans, personalized video proved to be the game-changer for agencies looking to stand out. In this on-demand webinar, we explored how leading agencies combined HeyGen’s AI video personalization with HubSpot’s automation tools to deliver truly 1:1 marketing—at scale. 🎯 Here’s what we covered: The Modern Personalization Playbook: How and why agencies embraced AI-powered video to elevate their strategies HeyGen + HubSpot in Action: Real-world campaign examples that drove stronger engagement and conversions Step-by-Step Integration Demo: A walkthrough on connecting HeyGen with HubSpot workflows seamlessly Pro Tips for Scaling Fast: Lessons and insights from agencies already using this powerful combo 💡 What is HeyGen? HeyGen is an AI video platform that lets users create hyper-personalized, lifelike videos—without a production crew. By simply typing a message, marketers could generate engaging, human-like videos tailored to each viewer. Ideal for agencies, marketers, and growth teams ready to leverage AI to enhance their outreach. 👉 Watch the replay now and see how you can bring your marketing into the future.
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34:59
Nav Singh
Nav Singh · Apr 22nd, 2025
Get to Know HeyGen: Live Product Demo Curious about HeyGen but not sure where to start? This product demo is the perfect introduction. Whether you're exploring AI video for the first time or just need a clear, step-by-step walkthrough of HeyGen’s core features, this session will show you what’s possible—and how to get up and running quickly. We’ll cover the basics, showcase real use cases, and explain how our various plans work so you can choose the best fit for your needs. ✨ Perfect for you if you’re: New to HeyGen and looking for a live overview Exploring how AI avatars can fit into your workflow Seeking guidance or a personalized walkthrough of the platform This demo is a great starting point before reaching out to support or scheduling a personalized consultation.
# Getting Started
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31:25
Anneleen Bru isn’t just a cat behaviorist—she’s on a mission to make cats (and their humans) happier across the globe. Through HappyCats.com, she’s poured years into creating science-based courses and resources for cat lovers everywhere. But filming videos used to take her weeks—until HeyGen changed everything. Now, with her own AI-generated avatar, Anneleen can instantly bring her lessons to life in over 170 languages—no cameras, no editing, just pure impact. In this heartfelt video, she shares how HeyGen helps her scale her passion, break language barriers, and stay focused on what truly matters: helping more cats live better lives.
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# Video Avatars
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# Community Spotlight
# Interactive Avatar
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Michael Greenberg
Wayne Liang
Eddy Kim
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Michael Greenberg, Wayne Liang, Eddy Kim & 1 more speaker · Apr 16th, 2025
Discover how to unlock the power of HeyGen’s Interactive Avatars in this eye-opening demo featuring special guest Michael Greenberg from getitAI. Watch and learn how his team is designing immersive, high-converting custom retail journeys with HeyGen. In Michael's live demo, he built a conversational shopping assistant using getitAI’s platform, powered by HeyGen avatars, to simulate real-time product recommendations for brands like True Classic to drive conversions, scale personalization, and reshape online sales beyond the limits of traditional marketing.
# Interactive Avatar
# Community Spotlight
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1:11:53
Discover how bottom-of-the-funnel (BOFU) videos drive conversions, shorten sales cycles, and boost retention. Learn key video types, AI tools, and strategies to start closing more deals today. Get the eBook https://community.heygen.com/public/resources/boost-revenue-with-bottom-of-funnel-marketing-videos
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Learn how to use HeyGen's AI voice design feature. To create a clone of your own voice, check out this guide: https://community.heygen.com/home/resources/best-practices-for-cloning-your-voice
# Generate Voice
# Custom Voices
# Voices
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1:04
Adam Halper
Allyson Ortega Toy
Adam Halper & Allyson Ortega Toy · Apr 10th, 2025
Unlock the full potential of AI with our HeyGen Workshop: Prompting Best Practices! Whether you're brand new to prompting or looking to sharpen your skills, this webinar will teach you how to create prompts that generate optimal results every time. Read the full prompting guide: https://community.heygen.com/public/resources/prompt-like-a-pro-how-to-create-better-ai-avatars-voices-and-motion-in-heygen In this workshop, you'll dive into: *The fundamentals of effective prompting *Proven techniques for getting more accurate and creative AI responses *How to tailor prompts for different use cases and needs *Common mistakes to avoid and how to improve your results
# Generate Looks
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Cathal Canavan
Allyson Ortega Toy
Cathal Canavan & Allyson Ortega Toy · Apr 9th, 2025
Learn more about the platform agencies like Ogilvy, VML, and Publicis are using to meet growing content demands—faster and smarter. This live session is built for agencies looking to scale content, drive results, and deliver more value to clients. This session covered: *A behind-the-scenes look at the HeyGen Agency Program — tools, perks, and how it all works *How lifelike AI avatars drive next-level engagement *Real-world workflows and examples from leading creative teams *How to use AI video translation to easily expand into global markets ✅ Ideal for agency new to HeyGen https://www.heygen.com/agencies Certification: https://community.heygen.com/home/clubs/agency/content
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# Getting Started
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