Tutorial
February 7, 2025 · Last updated on April 23, 2025
How to use HeyGen for brand videos
# Tutorial
Ready to elevate your brand videos with HeyGen?
Brand videos are essential for capturing attention, building brand identity, and creating emotional connections with your audience. With HeyGen, you can create high-impact "sizzle" videos and compelling brand storytelling content using AI avatars, automated video creation, and professional voiceovers. Follow this guide to craft engaging brand videos that leave a lasting impression.
Quick tips for brand videos
Brand videos should be short and impactful, with “sizzle” videos lasting 30-60 seconds and brand storytelling videos ranging from 1-3 minutes.
Using AI avatars helps create engaging, human-like brand representatives that bring your message to life.
Instead of just telling, leverage visuals, motion graphics, and animations to enhance storytelling and make content more compelling.
Emotional appeal plays a key role in connecting with your audience, making narratives more relatable and memorable.
Step 1: define your brand video goals
Before creating your video, determine its purpose:
- “Sizzle” videos: High-energy, visually striking content that generates excitement about your brand.
- Brand storytelling: A compelling narrative that showcases your brand’s mission, values, and identity.
- Testimonial videos: Share real customer stories and experiences to build trust and credibility.
Once your objective is set, draft a concise and engaging script. Keep the language simple and focus on the event's value for your audience and/or the action you want them to take (i.e., registration).
Visit our Write and use video scripts in HeyGen for engaging videos resource and don’t miss the section on how to generate a script with AI.
Not sure where to start? Here's a sample script for a 60-second brand storytelling video:
Opening (0-10 seconds) – Hook & Introduction
- Voiceover/Text On-Screen: “Every great brand has a story. Here’s ours.”
Middle (10-40 seconds) – The Brand Story & Core Values
Visual: Short flashbacks or scenes that reflect the brand’s history, challenges, and evolution. This could include visuals of the team, key milestones, or product development.
Voiceover/Text On-Screen:
- “Founded in [Year], we set out with one simple mission: [Brand Mission]. Along the way, we faced [Challenge], but it only pushed us to innovate and grow.”
- “Our core values of [Core Value #1], [Core Value #2], and [Core Value #3] guide everything we do, from product creation to customer relationships.”
Closing (40-55 seconds) – Connection to the Audience & Call to Action
Visual: Footage of customers, community, or employees interacting with the brand or product, showcasing the impact it has.
Voiceover/Text On-Screen:
- “But our story doesn’t end here. It’s just beginning. And we want you to be part of it.”
- “Join us on this journey. Together, we’ll create something bigger.”
End Screen (Last 5 seconds)
Visual: Logo, tagline, and CTA (e.g., “Learn More,” “Follow Our Story,” or “Join Us”)
- Website URL or social media handles.
Step 2: Choose your AI avatar & voiceover
HeyGen offers a wide range of avatars for every occasion and options for creating custom avatars to bring your videos to life!
Choose a public avatar from HeyGen’s extensive library of avatars with 700+ voices compatible with 170+ languages and dialects. Each Public Avatar also comes with multiple Looks, which are varying outfits, poses or backgrounds.
Want even more personalization? See our video avatar: create your digital twin guide to make your very own avatar using photos and videos from your smartphone. For the best output, see this Best practices for creating AI avatars and voices. Customize your avatars’ outfits and surroundings even further with our Generate looks function to ensure their appearance matches your video’s needs perfectly.
Want something completely custom or out-of-the box? Try generating an avatar from text where your imagination is the only limit. Whether hyper-realistic, in an animation style of your choice, or set fully in a fictional world, you can generate the perfect avatar for your needs in unlimited outfits and surroundings.
Step 3: Create different types of brand videos
1. "Sizzle" videos
- Goal: Generate excitement and brand awareness with high-energy visuals.
- Best format: 30-60 seconds.
Key elements:
- Fast-paced cuts and dynamic transitions.
- Bold typography, graphics, and high-impact visuals.
- CTA: Drive viewers to explore your brand further (website, social media, or product page).
2. Brand storytelling videos
- Goal: Build an emotional connection with your audience by sharing your brand’s mission and values.
- Best format: 1-3 minutes.
Key elements:
- Authentic, narrative-driven content.
- Customer success stories, company history, or behind-the-scenes.
- CTA: Encourage brand loyalty and community engagement.
3. Testimonial videos
- Goal: Build trust and credibility by featuring real customer stories and experiences.
- Best format: 1-2 minutes.
Key elements:
- Genuine testimonials from customers, influencers, or brand advocates.
- Show how your product or service has positively impacted their lives or business.
- CTA: Encourage prospects to take the next step (e.g., sign up, purchase, or contact for more info).
Step 4: Edit & enhance your brand videos
Polish your video to perfection with HeyGen’s intuitive editing tools! HeyGen uses a text-based editor to ensure your scenes, text and transitions align perfectly with your script.
Review your flow and ensure the avatar’s gestures, voice and timing align with your script. See our scripting best practices guide for advice on how to ensure accurate pronunciation and pauses. Use our Brand Voice feature to ensure accurate pronunciation across multiple videos and languages!
If you're making multiple videos for your brand, leverage HeyGen’s Brand Kit feature to apply your company’s logos, fonts, and color schemes consistently across your videos.
Step 5: Distribute your brand videos effectively
Once your brand video is finalized, distribute it strategically:
To maximize the impact of your brand videos, distribute them strategically across various channels.
Post on social media platforms like Instagram, TikTok, LinkedIn, and Facebook to reach a broad audience.
Upload high-quality brand videos to YouTube and other video platforms for long-term visibility.
Feature storytelling content prominently on your company’s website and landing pages to engage visitors.
Additionally, leverage paid advertising campaigns by using "sizzle" videos to capture attention and drive traffic to your product or service pages.
Bonus tips for brand video success
- A/B test different styles: Compare engagement levels of different video formats.
- Use AI automation: Scale brand storytelling with HeyGen’s automation tools.
- Incorporate user-generated content: Enhance authenticity with real customer testimonials.
- Optimize for mobile viewing: Ensure clarity and visual appeal on all screen sizes.
With HeyGen, you can create powerful brand videos that captivate audiences and reinforce brand identity. Start crafting your brand story today!
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