Welcome to HeyGen, your all-in-one AI video creation platform! In this guide, we’ll explore using the Brand Voice feature to maintain consistency across all your content. Please note that the Brand Voice feature is currently available to Enterprise Plan users only.

What’s covered in this guide

1. What is Brand Voice?
2. How to get started with Brand Voice
3. How to create a new translation using your Brand Voice
4. How to access and share your new video

What is Brand Voice?

Brand Voice is a feature for video translation that lets you customize translations to match your brand’s identity and ensure consistency throughout your videos.

With Brand Voice, you can control which words stay the same, which words should be assigned a specific translation or pronunciation, and even set the tone of your translations. For example, consider words you don’t want to be translated. This is particularly useful for brand names, product names, or technical terms that you want to remain consistent across various languages. 

Or, you can force translation for words to correct subtle inconsistencies that may arise due to language-specific nuances. A perfect example are words like “artificial intelligence” that you want to be translated into the acronym “AI”.

Finally, the ability to set the tone you want to be associated with your brand voice is essential so that your video translations will best resonate with your target audience. Of course, providing pronunciation instructions is a must to keep your messaging professional and easy to understand.

How to get started with Brand Voice

After you’ve logged in to HeyGen, click on ‘Create Video’ and then select ‘Video Translation.’

You’ll be taken to a screen that asks you to upload a video or submit a video link.

To get started click on ‘New Brand Voice’ and you’ll be given a handful of options.

You can list words that you don’t want to be translated and those that you wish to be translated into specific words in any language.

You can also set the desired tone of your video translation using specific keywords, and instruct HeyGen to pronounce specific words via phonetic spelling.

Create a new translation using your new Brand Voice

Once you’ve defined your new Brand Voice, click on ‘Create new translation.’

It’s important to note that it’s a best practice to create a separate brand voice for each language because the assets you upload and store within your brand voice file will differ between languages. This will keep you more organized and streamline your process.

You can then select the target language and the locale, define how many speakers are in your video, and select your Brand Voice with a quick click.

There are a few other optional settings you can choose. For instance, translating audio only without the lip-syncing feature, including captions if you have a Creator account, outputting with your original video specs if you have an Enterprise account, and translating text to video.

Once you’ve made your choices, click ‘Submit’ and you’re on your way.

Access and share your new video

HeyGen will translate your video with your new Brand Voice.

You can watch its progress in your video library. Processing times vary for videos depending on their length and file size.

Once the video is done processing, we recommend that you review it carefully.

 If it looks good, you can either download it or share the video link with the world. It’s up to you!

Recap

In this tutorial, you learned:

1. What is Brand Voice?
2. How to get started with Brand Voice
3. How to create a new translation using your new Brand Voice
4. How to access and share your new video

We’re looking forward to seeing what you’ll create with HeyGen! If you’re posting your videos on social media, make sure to tag any videos you create with @HeyGen_Official so we can celebrate them with you.