On-demand webinars and podcasts are powerful tools for engaging audiences, sharing expertise, and building brand authority. With HeyGen, you can create high-quality promotional videos, engaging video podcasts, and webinars using AI avatars, automated video creation, and professional voiceovers. Follow this guide to optimize your content creation process.

Quick tips for webinars & podcasts videos

To create effective promotional videos, webinars, and podcasts, it's essential to keep content engaging and informative, with promotional videos running between 30-60 seconds and full-length webinars or podcasts extending from 10 minutes to over an hour.

Optimizing videos for different platforms ensures maximum reach and engagement.

High-quality audio and captions enhance accessibility, making content more inclusive and easier to consume.

Lastly, a strong call to action (CTA) is crucial, encouraging viewers to sign up, watch, or listen to the content.

Step 1: Define your webinar or podcast goals

Before creating your video, determine its purpose:

1. Promotional video: Generate interest and drive registrations for a webinar or podcast.
2. Full video podcast: Provide an engaging, visual alternative to traditional audio-only podcasts.
3. On-demand webinar: Deliver value-packed content that can be accessed anytime.

Once your objective is set, draft a concise and engaging script. Keep the language simple and focus on the value of the content for your audience and/or the action you want them to take (i.e., signing up or listening).

Visit our write and use video scripts in HeyGen for engaging videos resource, and don’t miss the section on how to generate a script with AI.

Not sure where to start? Here's a sample script for a 60-second on-demand webinar promotion video:

Opening (0-10s) – Hook & why it matters

"Something exciting is waiting for you! Ready to dive into the latest insights on [industry/topic]?"

Middle (10-40s) – What to expect & why tune in

Visual: Dynamic shots of key speakers, podcast hosts, or engaging visuals from the content, such as slides, guest appearances, or audience interaction.

Voiceover/text on-screen:

Tune in to:

1. Gain exclusive insights from industry experts
2. Discover game-changing strategies and tips
3. Access valuable content anytime, on-demand
4. Be inspired by real-world examples and stories

Closing (40-60s) – Clear CTA & urgency

Visual: Product or webinar logo, date, and registration link with a countdown or urgency graphic.

Voiceover/text on-screen:

"Don’t miss out on the [Webinar/Podcast Title] – Start watching/listening now!"

[Insert Sign-Up/Listening Link]

End screen:

Webinar/podcast details | Call-to-action (watch now/listen now) | "Catch it on-demand!"

This format ensures maximum engagement, excitement, and clear next steps for your audience.

Step 1.5: Creating a video version of an audio-only podcast

If you want to extend the reach of your already recorded podcast episodes by turning them into engaging videos, HeyGen makes it easy with our automatic lip-sync technology.

In place of inputting a script, you can upload a podcast audio file and HeyGen will automatically match your chosen avatar's lips to the recording!

Currently HeyGen does not yet support multiple avatars in a single scene, so you will need to upload separate audio files for each speaker and ensure each speaker appears in a separate scene.

Step 2: Choose your AI avatar

HeyGen offers a wide range of avatars for every occasion and options for creating custom avatars to bring your videos to life!

Choose a Public Avatar from HeyGen’s extensive library of avatars, featuring 700+ voices compatible with 170+ languages and dialects. Each Public Avatar also comes with multiple Looks, offering a variety of outfits, poses, or backgrounds to match your on-demand webinar or podcast style.

For a more personal touch and especially for video podcasts, we recommend using HeyGen’s Custom Avatar feature to create a digital twin from photos and videos from your smartphone. For the best output, check out our Best Practices for creating AI avatars and voices. You can even tailor your avatar's look with our Generate Looks tool to perfectly match your video’s needs.

When you create a custom avatar, you will have the ability to remove its background in the following step. For the most realistic video podcast, we recommend shooting your training video or photo in the environment you'd like in your final output video (e.g., a recording studio, couch). Bear in mind that each speaker will need to be recorded separately.

Want something entirely unique or out-of-the-box? Explore the option to generate an avatar from text where your imagination sets the limits. Whether you need a hyper-realistic avatar, a stylized animation, or something in a fictional world, deliver your message with an avatar suited to your content, with endless outfit and background possibilities.

Step 3: Edit and enhance your video

Now that you’ve captured your audience's attention, it's time to elevate your content! Visual storytelling is the key to making your promotion, webinar or podcast video truly unforgettable, and HeyGen makes editing a breeze with its intuitive tools. Whether you’re designing dynamic scenes or adding the perfect animations, HeyGen ensures that every element of your video flows seamlessly.

Get started by exploring our step-by-step guide on how to create and edit videos in HeyGen. Take your editing skills to the next level with HeyGen’s text-based editor, which guarantees that scenes, text, and transitions align perfectly with your script.

Want to make your video uniquely yours? Browse HeyGen’s extensive library of professionally designed templates, or unleash your creativity by creating a custom look that aligns with your brand’s style. Enhance your video even further by uploading assets including images, animations, music, and screen recordings to take your content to the next level!

Once you've created and edited your scenes, Review your flow and ensure the avatar’s gestures, voice and timing align with your script. See our scripting best practices guide for advice on how to ensure accurate pronunciation and pauses. Use our Brand Voice feature to ensure accurate pronunciation across multiple videos and languages!

Step 4: Distribute your webinar & podcast videos effectively

Once your video is finalized, distribute it strategically.

To effectively distribute your webinar or podcast videos, start by sharing teaser clips on social media platforms like LinkedIn, Instagram, TikTok, X, and Facebook to generate excitement.

You can also upload full episodes to YouTube and other video platforms for wider reach, ensuring that your content is accessible to a larger audience.

Embedding promotional videos in email campaigns or newsletters can help engage your subscribers, while featuring on-demand webinars on your website or landing pages makes it easy for visitors to access your content at their convenience.

Bonus tips for webinar & podcast success

Looking to go the extra mile? Consider the following to maximize your videos' impact.

1. A/B Test different formats: Compare engagement rates for various styles and topics.
2. Engage viewers: Encourage audience participation through comments and discussions.
3. Optimize for mobile viewing: Ensure clear visuals and readable captions for mobile users.

With HeyGen, you can create high-quality, engaging webinars and podcasts quickly and efficiently. Start crafting your next content series today!