We’re calling it – this year, video-first content will dominate, and static text-only content will become a relic of the past.
Video is a critical element in every marketing leader's toolkit, helping generate buzz, improve engagement, and boost SEO rankings. Videos increase landing page conversions by up to 80%, and pages with videos are 50 times more likely to rank than pages with text only.
If you haven’t already, now is the time to incorporate video into your marketing strategy. But, it’s not just about using video, it’s about leveraging video effectively to drive growth.
“This year, video will no longer be optional. It’s the key to staying relevant, capturing attention, and converting customers in a world where content saturation demands bold strategies.” – Holly Xiao, B2B Marketing at HeyGen
Keep reading to learn how to use video to grow your audience and business.
Assess your current video capabilities
Before getting started with video, or scaling your production efforts, identify if you have the foundational elements necessary to build a successful video marketing strategy.
Ask yourself if your team can:
- Produce videos in days: Typical video production often takes weeks or months, but the market changes rapidly. You must be able to produce quality videos quickly so your content is still relevant by the time you hit publish.
- Create high-quality content: Consider if you have the necessary resources, like a producer, camera equipment, audio equipment, and production software to deliver polished videos.
- Keep production costs low: In an era of efficient growth and reduced budgets (only 35% of B2B marketers expect budgets to increase by 5% or more in 2025), it's critical to allocate spend smartly.
- Deliver on-brand videos: Your videos must align with your brand colors, style, and tone. Without brand alignment, you risk sharing unprofessional and unpolished videos.
If you can’t check the above boxes, you’re not alone.
Most marketers today struggle with limited in-house video capabilities, costly external vendors, and expensive and time-consuming localization efforts.
Thankfully, AI can help you create videos 10x faster and cheaper.
Use an AI video generation platform
To create polished videos at scale, consider incorporating AI into your video creation process.
With AI, you can expedite project timelines, cut costs, and maintain creative control while avoiding tedious and time-consuming tasks, like production and localization.
AI is a major power-up for marketers, enabling them to:
- Achieve scale: Increase video production while minimizing costs
- Go-to-market across the globe: Quickly translate videos into hundreds of languages
- Ensure brand consistency: Nail your voice and tone in every video
- Improve personalization: Connect with your audience in a unique and customized way
- Make changes on the fly: Create the perfect video with user-friendly editing tools
And AI videos are becoming widely accepted. According to our AI Sentiment Report, 69.8% of respondents shared that they were likely to watch an AI-generated video, and 90.9% don't have a problem with brands using it in marketing content.
Drive growth with HeyGen
HeyGen is an all-in-one AI video generation platform that enables marketing teams to instantly create studio-quality videos in 170+ languages and dialects without a camera or crew.
Marketers at leading organizations like HubSpot, Reply.io, and Trivago use HeyGen to generate pipeline and grow revenue. Here’s how.
- Drive awareness: With HeyGen, you can capture a larger audience at a lower cost. Quickly spin up social media clips, video ads, pre-event hype videos, personalized videos, product announcements, and on-demand webinars for any market. The team at Reply.io used HeyGen to save three hours per video while growing their CEO’s TikTok following by 200,000!
- Convert leads: Reduce time spent filming and editing videos. Using HeyGen, you can create unique and personalized videos 10x faster. How-to product videos, event follow-up videos, and AI SDRs all help you drive more pipeline. Tomorrow.io uses HeyGen to create personalized executive videos to support their ABM efforts.
- Retain customers: Increase adoption with relevant how-to content, onboarding demos, product explainer videos, and personalized videos. Using HeyGen, the team at Pyne created AI-generated demo agents to guide users through onboarding. Doing so tripled their retention rates and more than doubled conversion rates.
The traditional video creation process is broken. But, now, AI video-generation tools like HeyGen, make it possible for marketers to create polished videos at scale.
Read our latest ebook, “Future proof your 2025 marketing strategy with AI video,” to learn how you can build a winning video marketing strategy this year.
